Legendary conference immerses marketing pros in the latest in digital marketing
Duluth, MN
April 10, 2025

Molly Solberg has over 22 years of experience in Marketing, PR, Sales, Social Media, SEO, and Digital Marketing. Molly is also the Founder of the Social Media Breakfast Twin Ports (#SMBTP), a group with over 1000 members and now in its 15th year.

Renee Passal is an Iron Range native, now raising her family in Duluth. She just hit the 20 year mark at WDIO. Reporter by day, anchor by night, for The Five!
Her beats include mining, shipping, and the 148th Fighter wing, but she enjoys covering all kinds of stories across the region.

Elmer heads the SEO, Schema and Local teams at Milestone. He has 25+ years of experience in digital marketing with a major focus on SEO. He’s worked with businesses from SMBs to Fortune 5-size including *Rocket, Ford, Mars Corporation, Banfield Pet Hospital, Wilsonart and Corner Bakery Café. Prior to his career in digital marketing, he was in the US Army for 14 years as a translator and intelligence analyst.

Angie Erickson is the Director of Outreach & Communication for North Homes Children and Family Services. In her role, Angie leads community outreach and marketing efforts. She builds new collaborative partnerships, supports staff through training and coaching, and assists grants procurement. When not working, Angie enjoys volunteering and being an advocate in her community, playing sub-par punk music, and spending time with her super awesome family.

Heather Sadorf is the VP of Marketing at 1SEO Digital Agency, leveraging over a decade of digital marketing experience to drive brand growth and craft strategies. During her tenure at 1SEO, she has worked across all stages of brand journeys—from go-to-market strategy to growth hacking. Heather believes good marketing involves risks. You need to be disruptive to stand out from the noise.

Will Scott is a recognized leader in digital marketing, credited for coining the phrase “barnacle SEO” in 2008 and the original New Orleans SEO. A faculty member emeritus of Local U, Will is a contributor to some of the most popular online journals and is frequently invited to present at conferences hosted by marketing associations as well as those in other industries. His speaking engagements have included the Certified Contractors Network, Louisiana Dental Association, National Association of Senior Move Managers, PubCon, SMX, and others.

With a degree in Architecture from Tulane University, Will is a professionally trained problem solver whose eye is always on the bigger picture. Naturally curious, Will has yet to meet a business or a person whom he’s not interested in learning more about.

Since putting his first website online in 1994, Will has led teams responsible for creating thousands of websites for business, building hundreds of thousands of pages in online directories, and delivering millions of visits from searches. At Search Influence, Will directs the teams of dedicated professionals who optimize your potential!

Rachel Heseltine is the VP of SEO at CBS Digital at Paramount Global. She, and her team are responsible for driving organic traffic to sites such as CBSSports, CBSNews, and CBS.com.  Over the years, Rachel has led award winning teams at Trader Interactive, ForRent, and AOL, also working in-house at Hewlett Packard Enterprise, and for several years on the agency side. Once upon a time, Rachel taught digital marketing for 5 years at Georgetown University in DC, and was on the board of SEMPO for 4 years, 2 as VP of Education.  Rachel is also a Proud member of the LGBTQ+ community.

Adam Riemer is an award winning digital marketing strategist, keynote speaker, affiliate manager, and growth consultant with more than 20+ years of experience.  His agency creates and executes integrated and growth marketing strategies based on data points and ROI.  From top funnel affiliate marketing to SEO, email, and conversion optimization, he helps brands of all sizes grow and scale.

Kevin Mullett is the Director of Visibility and Social Media at MarketSnare, a SAAS solution that helps multi-location brands capture local opportunity via Search, Social, and Business Listings at scale. He has been discovering, testing, utilizing, and sharing trends in digital marketing and tools for developers, clients and popular conference audiences for over 20 years. His passion is photography.

Christi Olson is the VP of Digital Marketing at Azul Systems, combining nearly 20 years of leadership experience at Microsoft, Expedia, Harry & David, and boutique Seattle Marketing agencies. Christie is recognized globally as a digital marketing thought leader focused on search and AI, keynote speaker, and published author. She is on the Board of Advisors member for the University of Idaho School of Business, mentoring aspiring marketers and business students.

Off-duty, Christi juggles life as a mom of three under 8 years old, including a daughter with a very rare genetic condition, is a dahlia and iris farmer, and “recovering” crossfitter/ultra-marathon runner. Her philosophy embodies that marketing—and life—is all about balance.

Adam is a Partner & Co-Founder at NordicClick Interactive, a Digital Marketing agency in Minneapolis. He’s a 24 year digital marketing veteran who cut his teeth working for Digital River (a global e-commerce provider) in the late 90’s. He spent almost nine years there working on such clients as Symantec, Autodesk, Motorola, and most of the early big Apple utility software publishers like Connectix & Aladdin Systems.

Adam has spoken at numerous industry events including SMX, Pubcon, eMetrics, MN Search, Zenith Marketing Conference, Digital Summit, SES, OMS, and MDMA. He serves on the advisory board for the
Paid Search Association. He is also a past Advisory Board Member for University of South Florida Digital Marketing Certificate, a former Instructor at the Online Marketing Institute, Instant E-Learning, and the University of San Francisco.

When he’s not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading.