Duane Forrester is a distinguished figure in the search industry, with a 25-year career that spans digital marketing, authorship, and leadership roles at prominent companies such as Microsoft Bing, Bruce Clay Inc. and Yext. His expertise in digital marketing is complemented by a strong understanding of AI and customer experience, making him a well-rounded and sought-after professional in the field.
During his tenure at Microsoft, Duane was instrumental in the development of Bing Webmaster Tools, focusing on the needs of webmasters and digital marketers. His profound knowledge of search engines and user behavior contributed to Bing’s growth and success. Duane also utilizes AI to enhance search results and improve customer experiences, solidifying his reputation as an industry leader.
Beyond his work at Microsoft and Bing, Duane has showcased his prowess as a prolific author in the digital marketing sphere. He has written for most industry publications and his two books, “How to Make Money with Your Blog” and “Turn Clicks into Customers,” have provided invaluable insights and guidance to numerous businesses navigating the competitive online landscape.
Today, as VP, Industry Insights at Yext, continues to share his extensive knowledge of digital marketing, AI, and customer experience, shaping the future of the search industry and empowering businesses to thrive in the digital era.