Surviving the P-Max, Broadmatch, SmartBidding, Cluster?! Modern PPC Tips, Tricks, Strategies, & Shortcuts

Feel like you can’t win with Google Ads? Seeing wasted spend? Feeling heat about PPC performance from the boss or clients? More automation was supposed to make things simpler, right? Unfortunately, that’s not how any of this works in spite what you may have been told.

This candid session will reveal what real PPC pros do day in and day out to navigate this increasingly complex world. One bad setting or decision could waste a LOT of money by sending your program down the wrong path quickly. Learn tips about key settings (which aren’t always front and center), what you need to be monitoring, when to panic, when to ride things out, and when you need to say “F#<k it! This ain’t working!”