Marketing is a rapidly evolving industry that undergoes substantial transformation often. Still, 2023 roared from the start, blasting marketers with tectonic changes including AI, privacy, rapidly devolving channels’ transparency, audience targeting contraction, radical SEO shifts, tech bubble layoffs, potentially subversive apps, misinformation, Apple’s predatory privacy stance, and other significant challenges. Zenith 2023 will delve into these issues and more. Marty’s morning keynote will set the tone for the rest of the day’s agenda, orient attendees, and support selection of sessions to prioritize.