Human-Centered Content Marketing: Define Your Audience to Connect & Convert

As a marketer, you may have strong feelings about what ChatGPT and other AI content generators are bringing to the world of content creation. But here’s the thing: It doesn’t matter what your position is on AI or even who/what-a-bot ends up writing your content. If you don’t have the right customer-focused foundation in place for your brand, you’ll never be able to deliver content that stands out, connects and converts.

In this session, we’ll cover how to create content that connects on a human level. We’ll dive deep into what you’ll need to define to get inside the heads of your ideal audience. We’ll then discuss where to look for your audience online and the best types of content to have in place to convert leads into loyal customers. After this session, you’ll be able to:
-Define your ideal customer avatar in a holistic, inclusive way
-Identify where your ideal customer hangs out online and the content they’re clamoring for
-Choose the right content types to captivate and connect with your ideal customer
-Ensure your content embraces key qualities that drive connection and conversion