Core Web Vitals Demystified – Learn These Skills or Lose Your Job

This session is for both SEO and Paid Marketers. Core Web Vitals are the subset of Web Vitals that apply to all web pages and should be measured by all site owners. Each of the Core Web Vitals represent a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome. Failure to honor Google’s Core Web Vitals requirements can dramatically affect how pages rank.

Also, while paid performance marketing (advertising) and site-experience have traditionally existed at some level of separation (with the major exception being Landing Page Quality Score), the paradigm is changing. Our data shows that site-wide user experience (Core Web Vitals, ADA Compliance, etc.) including and flowing from landing pages can impact the cost and ability to scale integrated paid performance marketing and maintain reasonable CPAs.

Attendees will be empowered to better understand the key pillars of Core Web Vitals:

Performance, Accessibility, Best Practices and SEO
The meaning of FCP, LCP, TBT, and CLS
The potential effect of Core Web Vitals on paid marketing