Dan Stocke is a serial entrepreneur. He is currently the Founder and CEO of Buzz Frenzy, a SAAS that automates social media advertising, Owner and Vice President of World Block, the world’s leading manufacturer of steel forms for the concrete industry, and the Marketing Guru behind Zip-It, that thing you probably used to clean out your drain the last time it was clogged. He has renovated a historical building in Duluth's HART District and designed and built a tiny house. Dan serves on several boards and is an active member in the arts community in his hometown of Duluth. Dan goes out of his way to try to solve any problem that might arise, whether it’s his, yours, or otherwise. Other’s success makes him happy. It is this drive that fueled the creation of Buzz Frenzy.
Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. Between Microsoft and Yext, he was the VP, Operations with Bruce Clay, Inc, one of the oldest digital marketing agencies in the United States where he lead the operations for organic and paid search, social, content and design.
Prior to moving to BCI, he was a Sr. Product Manager responsible for Bing’s Webmaster Program, focused on helping small, medium and large businesses improve their digital marketing efforts. During this time, he worked through Microsoft’s SMB and startup incubator programs to advice dozens of early-stage and growth-stage startups from Coast to Coast. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.
Duane was a moderator at www.searchengineforums.com and maintains his own blog at www.duaneforrester.com. He's written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House's websites.
Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, 2016 winner of three US Search Awards, including Best Large Integrated Agency.
Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, The Washington Post and numerous others. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
Entrepreneur Magazine wrote the reason for Marty’s success is his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."
After helping Aimclear to Inc. 500/5000 status in 2012, 2013, 2014, 2015 & 2016 (5X fastest growing privately held US Firms) Marty advises Aimclear agency vision, services, content & creative-hands-on. Aimclear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The European & UK Search Awards. Aimclear won multiple 2015/14 US Search Awards including "Best Use Of Social In A Search Campaign."
Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. He has been cited & quoted in flagship publications including WSJ, Forbes, Inc. MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
Kevin Mullett (@kmullett), is the Director of Visibility and Social Media for MarketSnare, a platform helping brands capture local opportunity via SEO and Social Media for dealer/multi-location networks. He is an experienced web developer, marketer, and ADDY award winning designer with over 18 years experience in online marketing. Kevin discovers, tests, and disseminates trends in digital marketing visibility and tools for developers, clients and popular conference audiences.
Mike Seyfer is CEO of Hailey Sault, an integrated agency partnering with hospitals and health systems leading the transformation of health care in America. His primary focus is to build enduring relationships, consult with health care leadership to translate business objectives into marketing and communications strategies, and lead the continued evolution of Hailey Sault’s capabilities.
Away from work, Mike and his family of five (all girls) live out Hailey Sault’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho.
Don Ness is Executive Director of the Ordean Foundation. Established in 1933, the Ordean Foundation has a long, proud heritage of addressing issues of poverty in Duluth.
Don has served of 16 years in elected leadership, culminating with a 91 percent job approval rating in his role as Mayor of Duluth. During this time, he was honored with the titles of both Twin Cities Business Person of the Year and the Labovitz School of Business and Economics Business Person of the Year.
Don is an award-winning author, a regular guest in local comedy performances, and had been festival director of an eight-day, hundred-band music festival. He once wrote and sang an angry punk song about his mayoral nemesis… potholes.
He is a graduate of the University of Minnesota-Duluth, majoring in business administration and economics, and he earned a Masters in Management from the College of St. Scholastica. Prior to his tenure as Mayor, he was the campaign manager for Congressman Jim Oberstar for nearly 10 years.
Don’s core values include a deep dedication to his family, and an ongoing spirit of service to his community. He and his wife Laura continue to live on Duluth’s hillside with their three children: Ella, James, and Owen.
Kevin Jacobsen, an Emmy-Award winning journalist, is the news director for KBJR 6.
Kevin arrived in Duluth in November 2008. He anchored the news on CBS 3 (then KDLH) until moving over to anchor the KBJR 6 News at 6 and 10. In June 2015 he stepped behind the scenes as assistant news director. He was promoted to news director in August 2017.
As news director, Kevin overseas daily newsroom operations for on-air and digital platforms.
Prior to arriving in the Northland, Kevin worked as a morning anchor in Sioux City, Iowa and spent time in the field as a reporter and photojournalist for News 12 in New York.
Kevin, a dual-citizen of Denmark, was born and raised just outside New York City to proud Danish parents. He didn’t waste any time getting into the news business. He had press credentials before getting his driver’s license.
Kevin serves on the NATAS Upper Midwest Emmy Board of Governors and on the Midwest Broadcast Journalists Association Board.
Jerry Thoreson has been an independent Facebook and social media marketer since 2012. He currently manages content on over 50 pages for small businesses, most notably for Destination Duluth, a non-profit organization seeking to help grow Duluth by promoting the northland as a destination for life. Destination Duluth has over 135,000 Facebook Likes, 20,000 Instagram followers with over 35,000 photos hashtagged #destinationduluth. The content he curates for Destination Duluth has a reach of 750,000 per week, with 7,000 daily engagements. Before becoming a Facebook marketer, Jerry served as a graphic designer for the Duluth News Tribune for 15 years.
Angie Miller, Executive Director, has been with Community Action Duluth since December 2003. She has led Community Action Duluth through a time of growth and transformation including the creation of Financial Opportunity Center Integrated employment and financial services, the development of several green jobs initiatives, and the implementation of strategic priorities of public policy, anti-racism work and community engagement across the agency. More recently, under her leadership Community Action Duluth has taken a lead role in Duluth to enroll hundreds of uninsured people into health coverage, created a Farmers Market in a food desert neighborhood, initiated an evening GED completion program and added health and wellness coaching to the broad array of options available to low income people at Community Action Duluth. Angie serves on the board of the MN Council of Nonprofits, she is a trustee of the Northland Foundation and is on the Local Advisory Board of Duluth Local Initiatives Support Corporation. She has a master's degree in social work from the University of Minnesota Duluth.
Adam is a partner at NordicClick Interactive, a Digital Marketing agency in Minneapolis. He's an 20 year veteran of the online marketing and has spoken at numerous industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and Digital Summit. When not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading.
As a Growth Product Manager at CROmetrics, Grant creates strategic partnerships with companies and organizations to help them grow through strategic, data-driven experimentation and digital experience optimization. He started his career as a key contributor to an award-winning inbound marketing team, then moved into website and content strategy roles before moving into conversion optimization and a/b testing. He has experience leading conversion optimization programs across high profile organizations in the education, computer hardware, software, consumer electronics, and hospitality industries. His competitive drive fuels his passion for optimizing digital channels/properties, improving user experiences throughout the customer lifecycle and driving growth in revenue.
He also serves as the Director of Content Marketing on the Board of Directors for the Minnesota Search Engine Marketing Association (MnSearch), an organization dedicated to promoting search engine marketing by helping others seek knowledge, gain insights and create meaningful connections.
Grant is based in Jordan, MN; not far from Minnesota's largest candy store. He enjoys spending time with his wife and three little girls, staying active and continuing to challenge himself. Feel free to connect with Grant on LinkedIn or Twitter.
David is Owner and CEO of digital advertising agency FMB Media, and one of the world's best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.
His two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He hosts a weekly radio show called PPC Rockstars, produced by Cranberry Radio and distributed by iTunes and other major outlets.
David is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon.
Joe Thornton is a veteran PR and communications pro, with deep expertise and experience in B2B and B2C PR and marketing. A former broadcast journalist and television news director, Joe brings deep storytelling experience to projects for a wide range of clients and product/service categories. Joe has supported countless global campaigns from the agency and client sides of the business.
Client credits include Victaulic, Aluma Connect, Lawson Software, Infor, H&R Block, Convergys Corp., Stream Global Services, Unisys, Deluxe Corp., along with other clients from local non-profits to high-tech startups.
Megan Taggart is a Senior Account Manager and Account Management Lead at Aimclear®, specializing in integrated and radically targeted (+ retargeted) ad campaigns across search, social, display, and eComm platforms for a variety of B2B and B2C clients. From bootstrapped start-ups to iconic international brands of 3M, Edmunds, Tektronix, Dell Software, Firestone, and more, she thrives in various verticals and marketing funnel types to create connections between Search and Social paid efforts that impact business results.
Winner of the 2016 U.S. Search Awards "Young Search Professional of the Year," Mitch Larson is the Ad Operations Lead for Aimclear. Mitch is an integral member of the company's Ad Operations department, overseeing operations performance goals across all clients. He has deep expertise managing client communication, developing innovative new departmental processes and providing high-value Search strategy and campaign optimization.
Mitch's client credits include Quest Software (Dell), InfusionSoft, Hotel Reservation Service (HRS), The Nerdery, the Institute of Audio Research and many others. Outside of marketing, Mitch enjoys mountain biking, kite surfing, snowboarding and generally living on the edge.
Marielle Breneman is Associate Accounts Manager at Aimclear®, a driven marketing agency dominant in psychographic targeting, holistic brand builds and integrated performance marketing.
Credits include Fiat-Chrysler, Launch Pad, Optmyzr, and Indow. With deep, proven expertise across digital marketing disciplines, Marielle has established herself as an innovator and creative thinker tapping new concepts to create profound brand presence and profitable exposure for clients.
Results driven, Marielle consistently cultivates notable and measurable outcomes Integrating content, SEO, SEM, social media (paid and organic), web development, CRM systems, email campaigns and other marketing disciplines.
Proven performance, she has spearheaded integrated campaigns across Adwords, Bing & YouTube with deep layered targeting and multi-stage remarketing. Her work has dramatically increased leads while reducing CPAs (in one case as much as 104% and 21% respectively). From Reddit to Facebook, YouTube, Google, Pinterest, LinkedIn & Twitter, Marielle is a tireless innovator, crafting new ideas and concepts for next-gen digital marketing.
Marielle is also a natural instructor, teacher and coach - offering a new generation of marketers insight and ideas through industry conferences and workshops alongside other Aimclear experts.
Part renaissance professional, part intrepid outdoors enthusiast, Marielle has blazed a sometimes non-traditional professional path, allowing her to push boundaries and explore innovative marketing trails.
Michelle Stinson Ross is an industry-recognized authority on digital marketing, particularly the convergence of content, search and social media. She is the Marketing Operations Director for Apogee Results and currently one the co-hosts of the Search Talk Live podcast. Michelle has been a guest blogger for Social Times, Aimclear, Search Engine Journal, Search Engine News, The SEM Post, and Search Engine Watch. Her passion for human to human marketing makes her a favorite conference speaker at events like the Digital Summit series, Zenith Digital Marketing Conference, Pubcon, Search Marketing Expo, and SES/ClickZ Live.
Merry Morud is the Assoc. Creative Director at Aimclear®, specializing in audience-specific, channel-focused messaging, and deep psychographic audience research. She joined Aimclear® in 2008 as employee No. 4 and is a master at aligning creative and messaging with psychographic personas and interests.
Merry is currently excited to be under contract full-time with Uber in San Francisco managing paid social rider acquisition.
A top contributor to Aimclearblog, Merry is also a noted author and thought leader throughout the marketing universe. Her brilliance has been shared with the masses through various marketing blogs and podcasts, along with numerous high profile speaking engagements around the world.
Merry’s thought leadership extends to webcasts for publications including WriterAccess and Search Marketing Now. She presents at Aimclear®’s Social PPC and Psychographic Display Intensive; Social Content Distribution for SEO- the New Link Building; Community Management Master Class; and Facebook Marketing Intensive Workshops.
An industry trailblazer, Merry piloted and managed innovative Facebook PPC initiatives for Fortune and Global 500 companies, and is also well experienced in handling the unique online marketing needs of midsize and startup businesses.
Matt is owner and founder of Avalaunch Media and multiple online retail businesses.
Matt loves meeting and making new friends, and of course catching up with old industry buddies any chance he gets.
You can listen to Matt podcast every week over at www.businessof.digital
Oh and Matt loves photography - find him on Instagram at @Siltalaphoto
Family (wife and 3 kids) is the most important thing in Matt's life.
You will find Matt most active on Twitter, so connect with him there - @Matt_Siltala
Kevin Gibbons is co-founder and CEO of BlueGlass, a strategy-driven SEO and content marketing agency. Kevin has been in the digital industry since 2003 and takes a strategic role to help deliver award-winning results for clients such as Deloitte, Expedia and the Financial Times.
Christi is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016 and 2017. Her deep love for digital has driven her to speak at hundreds of conferences and events globally including CES, AdWeek, DMEXCO, SMX, SEOktoberfest, PubCon, HeroConf and Search Insider Summit.
Will Scott is a recognized leader in digital marketing, credited for coining the phrase "barnacle SEO" in 2008. He is a contributor to the most read online journals and is a frequent presenter at both marketing and professional industry association conferences as well as being on the full-time faculty of Local U. Will’s speaking engagements have included the Certified Contractors Network, Louisiana Dental Association, National Association of Senior Move Managers as well as Pubcon and SMX.
With a degree in Architecture from Tulane University will is a professionally trained problem solver with an eye for the big picture. Naturally curious, Will has not met a business or a person about whom he’s not interested in learning more.
Since putting his first website online in 1994, Will has led teams responsible for building thousands of small business websites, building hundreds of thousands of pages in online directories and delivering millions of visits from search. At Search Influence, Will leads the team of dedicated professionals who optimize your potential!
Bringing together consumers and brands is what Akvile, President of AKvertise, Inc., a social media advertising agency in California, does best. Prior to launching AKvertise in 2014, she spent the last decade working in-house at a variety of companies, ranging from outdoor gear and fashion apparel ecommerce, to pet health insurance, and event marketing via paid search and paid social. As a conversion driven marketer, Akvile is passionate about helping businesses expand their online visibility and reach their goals by way of Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads.
Courtney is an attorney at Fredrikson & Byron in Minneapolis, MN. She regularly provides strategic advice and brand management services to her clients while protecting and enforcing intellectual property assets domestically and internationally. Courtney works with clients of all sizes, from entrepreneurial start-ups to Fortune 500 companies, addressing each client’s unique needs. She has particular expertise with trademark, copyright, advertising, and commercial agreements.
Talk To Your Customers and Secure Your Future
Speech is pivotal in our lives, and voice is taking over in business now as well. We'll examine why voice is so important, look at changing consumer behavior, investments by large players in the space and dive into a few tactical things you should focus on. Included will be an overview of Digital Knowledge Management, its role in securing your access to exciting new platforms like voice-powered engagements, and what DKM can mean to your career.
Using Data To Tell Your Story
In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story, and persuade people to action. Raw statistics by themselves are fine. But showing in context, whether with a simple chart or more creatively in an interactive form, is the future of sharing information, and needs to be embedded in the thinking of all communications professionals. In this session Adam will share some data visualization best practices for both your internal business uses and external marketing.
Using Competitive Intelligence to Uncover Openings Your Rival is Missing
Strategic competitive intelligence gathering means going beyond just "what is your competitor bidding on this term" or "how do they rank for that term." Adam will focus on research that helps you understand how your competitor positions themselves in the mind of the customer you're trying to get. From there, he'll cover what to actually do with the data so that effort doesn't just "die in the graveyard of 'interesting.'"
Power (Re)targeting, Data, & Integrated Marketing
Take your retargeting to the next level with powerful segmentation. Learn integrated paid and social marketing tactics and list building. Our panelists will cover a wide array of tactics, search retargeting to social targeting mashups that are hot-hot-hot.
A Search & Social PPC Survivor's guide to AI & Machine Learning!
From setup to optimization, this session is meant for anyone looking to bring their search accounts to the next level. Some topics include account and campaign structures, bidding, and the utilization of AdWords scripts. Attendees will receive actionable takeaways that will give them the power to improve their account performance fast.
Enterprise Paid Social for Any-Size Business
Attend this session to hear enterprise case studies featuring advanced, audience-finding and creative optimization tools readily available and adaptable for businesses of any size.
You’ll emerge with more clarity on advanced Facebook features, test frameworks and creative optimization that will reinvent the way you approach marketing creative.
Be an Integrated Marketing Powerhouse
Learn the #UNITED marketing power of search, social, psychographic, paid, organic, PR, influencer, email, everything/anything. Marty will discuss strategies & tactics which netted Aimclear its second straight Best Large Integrated Agency at the US Search Awards.
Detox Your Visitor Journey: Optimizing Conversion Starting at the Homepage (+LIVE Audits)
Generating more conversions (leads/sales) can be complicated. For paid ads, we can target specific audiences and guide web experiences accordingly. But what about organic search/social traffic? How do you optimize the journey when little to nothing is known about your visitor? Angie brings it home (literally), showing you 5 ways to reduce UX friction, effectively segment users, and improve signups and sales starting from your homepage.
- Why your web experience fails to convert organic traffic and how to fix it.
- How to plot a *content* journey (yes, content) across your home, category and list pages that aids user experience (and generates epic leads!)
- 5 game-changing content adjustments guaranteed to boost online success.
INTERACTIVE BONUS: Session concludes with “live audits” of 2-4 pages submitted by attendees. Put your journey-optimizing knowledge to the test!
News, Fake News, Reputation Survival, PR & Marketing
Did ya' hear that one about social media and fake news? We're sure you have. Fake news works. We'll tell you why and what "good" marketers can learn from bad apples.
Few People See Your Content?! Here's How to Fix It!
Are you tired of the diminishing reach, engagement, and visibility of your organic content? Is the price and performance of your paid posts practically preventing you from procuring ads? Well then, this session is for you. We will cover practical concepts and techniques for upping your search and social content creation game, as well as tips for maximizing the value from said content. Too good to be true? Perhaps, but can you really take the risk?
How to Make the Best Content In the World (perfect for marketing YOUR business)
Kevin and Matt are two of the finest content marketers in the world. One marketer is more visual, and the other very data-led. You will see case studies, learn best practices and walk away from this session feeling like you have a better grip on creating content that will actually do something (leads, sales, traffic, links, community, shares, etc.). In other words - YOU WILL BE PUMPED LEAVING THIS SESSION, ready to do your own thing!!!
Zen and the Art of Social PR in 2018
Zen is a way of being. It also is a state of mind.
Wondering how to get your brand to a state of focus that incorporates a total togetherness of Social, PR and SEO? Yes please!
This session will clarify and drop the illusion of organic content and help brands and marketers see organic opportunities without distortion. Lisa Buyer shares how brands small and large can push the envelope and increase reach, visibility and exposure with the latest tips, tricks and hacks to optimize your brand using social media strategies and tactics that work in today’s social and social universe.
The Essential SMB Growth Marketing Checklist
Calling all entrepreneurs and companies aiming to grow! This session dives into all-things-digital marketing, from a general best practices standpoint — from optimal website design and SEO to social optimization and conversion analytics. Get ready to create a custom checklist for YOUR organization… and grow!
Social Media Community Management - Essential Survival Skills
"Community management" to many means maintaining a company's social profiles, updates, handling comments, or averting disaster. Michelle and Jerry will discuss the essentials of getting started, totally DIY, as well as more advanced professional hacks to handle the mob (and get them to love you).
Big Dreams Small Budgets: DIY for ROI
Marketing budgets contradicting your business aspirations? Fear not! Whether you’re a one-man-band trying to maximize Facebook returns on a shoestring budget or a mom & pop shop looking to score ecomm credibility, this session covers theories and techniques for digital triumph.
Join veteran agency founder and 6x Inc. 5000 CEO Will Scott discuss making your business look like an authoritative brand by creatively leveraging offline media, local engagement and brand mentions. Aimclear’s Marielle Breneman will dive into a tactic-rich clinic detailing innovative (and sometimes wacky) methods to milk existing Facebook budgets. This thought-provoking dual-preso is can't miss for growth-focused businesses!
BeerBuzz: The Game Show presented by Buzz Frenzy
Come On Down! Bring your ID!
We are going to drink beer and use your Facebook page in a game show! For those who decide to play we’ll pit two teams of Aimclear marketing pros against each other to come up with good ideas specifically for your business. Who wins? You do!
If you just want to watch, you still come away with practical advice (you know: tactical improvements, content ideas, and best practices) you can actually use, and we’ll drink some beer. Everyone wins!
What the hell do we do first!? Social marketing for nonprofits
Non profits have have unique interests and concerns when it comes to social media. From fund-sourcing, event promotions, activism, or laying low behind the scenes, we'll explore various scenarios. Join our accomplished panel of experts for an open mic discussion surrounding social marketing for non profits.