We bring in the best marketing minds in the industry for one reason: To help YOU integrate digital channels.

Marketing agency Aimclear and the Duluth Area Chamber of Commerce host the eighth annual Zenith Marketing Conference on Thursday, April 25, 2019.

Designed for marketing pros of all levels who want to engage in meaningful digital marketing programs, #Zenith2019 brings innovative marketing pros to Duluth, where they will provide attendees the strategies, tactics and tools necessary to make more money through digital marketing. Attendees will gain actionable knowledge they can use right away to help them sell more, generate valuable leads, boost online engagement, increase social market share and avoid wasteful online spend.

SPEAKERS

2019 speakers coming soon. Check back often for updates!

Past speakers include:

Adam Singer

Adam Singer

Google | @AdamSinger

Analytics Advocate at Google

Duane Forrester

Duane Forrester

Yext | @DuaneForrester

Vice President of Industry Insights for Yext

Kevin Mullett

Kevin Mullett

MarketSnare | @kmullett

e Director of Visibility and Social Media, MarketSnare

Don Ness

Don Ness

Ordean Foundation | @Ness_Duluth

Executive Director, Ordean Foundation

Marty Weintraub

Marty Weintraub

Aimclear | @martyweintraub

Founder, Aimclear

Mike Seyfer

Mike Seyfer

Hailey Sault | @htkseyf

Partner/CEO, Hailey Sault

Kevin Jacobsen

Kevin Jacobsen

KBJR-TV | @Kevinjacobsen

News Director at KBJR-TV

Lisa Buyer

Lisa Buyer

The Buyer Group | @lisabuyer

Adjunct Professor @UFJschool, Author of #SocialPRSecrets

Jerry Thoreson

Jerry Thoreson

@idDULUTH

Facebook and Social Media Marketer

Angie Schottmuller

Angie Schottmuller

@aschottmuller

Growth Marketing Advisor, International Speaker & Author

Christi Olson

Christi Olson

@ChristiJOlson

Microsoft | Head of Evangelism for Search, Microsoft

Angie Miller

Angie Miller

Community Action Duluth

Executive Director, Community Action Duluth

Adam Proehl

Adam Proehl

NordicClick | @adamproehl

Partner, NordicClick Interactive

Grant Tilus

Grant Tilus

CROmetrics | @granttilus

Growth Product Manager, CROmetrics

David Szetela

David Szetela

FMB Media | @Szetela

CEO, FMB Media

Michelle Stinson Ross

Michelle Stinson Ross

Apogee Results | @MStinsonRoss

Senior Marketing Consultant, Apogee Results

Matt Siltala

Matt Siltala

avalaunchmedia.com | @Matt_Siltala

President, Avalaunch Media

Kevin Gibbons

Kevin Gibbons

BlueGlass | @kevgibbo

Co-Founder & CEO, BlueGlass

Joe Thornton

Joe Thornton

Aimclear | @joethornton

VP of PR, Aimclear

Megan Taggart

Megan Taggart

Aimclear | @MeganTaggartMN

Account Management Director, Aimclear

Dan Stocke

Dan Stocke

Buzz Frenzy | @danstocke

Founder & CEO, Buzz Frenzy
Marketing Guru, Zip-It
Owner & VP, World Block, Inc.

Mitch Larson

Mitch Larson

Aimclear | @mitchperclick

Lead Operations Analyst, Aimclear

Marielle Breneman

Marielle Breneman

Aimclear | @marielle__b

Associate Account Manager, Aimclear

Merry Morud

Merry Morud

Aimclear | @MerryMorud

Associate Creative Director, Aimclear

Will Scott

Will Scott

Search Influence | @w2scott

CEO & Co-Founder, Search Influence

Grow Your Business - Marketing Workshop & Zenith Pregame Tailgate

Marketing Workshop &
Zenith Pregame Tailgate
TBA

PRICING

Early Bird

$149 – Non-Profit
$149 – Chamber Member
$199 – Non-member

$149 – Non-Profit
$249 – Chamber Member
$299 – Non-member

Early Bird

Student: $99

Available to all college students. You must present your student ID when checking into the conference.

Register Now

AGENDA

Questions? Contact Laura

See Last Year's Agenda

Track 1: Search & Social Paid If marketers could make all the revenue needed without media spend...well we'd love that! However, free media lunch is not real. Channels include Google, Facebook & Twitter. Zeitgeist: Zinema Screen 1 Track 2: Organic, Content, PR, Community & SEOWhat's real in 2018 in the universe of "Free" distribution, what free really costs, and how to get ahead in the marketing mix. Zeitgeist: Teatro Zuccone Theater Track 3: DIY, SMB, Startup, NonprofitYOU'RE the Marketing Department! This track features DIY resources to take home and get your hands all wet and dirty. Zeitgeist: Zinema Screen 2
7:30-8:30am Registration, Introductions, Networking - Greysolon Ballroom
8:30-9:30am Morning Keynote - Talk To Your Customers and Secure Your FutureDuane Forrester Moderator:
Marty Weintraub
Greysolon Ballroom
9:45-10:30am Using Competitive Intelligence to Uncover Openings Your Rival is Missing
Speaker:
Adam Proehl
Moderator:
Manny Rivas
Detox Your Visitor Journey: Optimizing Conversion Starting at the Homepage (+LIVE Audits)
Speaker:
Angie Schottmuller
Moderator:
Joe Warner
The Essential SMB Growth Marketing Checklist
Speakers:
Mike Seyfer & Grant Tilus
Moderator:
Chris Davis
10:45-11:30am Power (Re)targeting, Data, & Integrated Marketing
Speaker:
Christi Olson & Megan Taggart
Moderator:
Mitch Larson
News, Fake News, Reputation Survival, PR & Marketing
Speakers:
Kevin Jacobsen & Joe Thornton
Moderator:
Lea Scudamore
Social Media Community Management - Essential Survival Skills
Speakers:
Michelle Stinson Ross & Jerry Thoreson
Moderator:
Kevin Watterson
11:45-12:30pm A Search & Social PPC Survivor's guide to AI & Machine Learning!
Speakers:
Mitch Larson & David Szetela
Moderator:
Adam Proehl
Few People See Your Content?! Here's How to Fix It!
Speaker:
Kevin Mullett
Moderator:
Merry Morud
Big Dreams Small Budgets: DIY for ROI
Speaker:
Will Scott & Marielle Breneman
Moderator:
Megan Taggart
12:30-1:30pm Lunch Greysolon Ballroom
1:45-2:30pm Enterprise Paid Social for Any-Size Business
Speaker:
Merry Morud
Moderator:
Michelle Stinson Ross
How to Make the Best Content In the World (perfect for marketing YOUR business)
Speakers:
Matt Siltala & Kevin Gibbons
Moderator:
Joe Thornton
BeerBuzz: The Game Show presented by Buzz Frenzy
Speakers:
Dan Stocke
Moderator:
Two Aimclear Marketing Pro Teams
2:45-3:30pm Be an Integrated Marketing Powerhouse
Speaker:
Marty Weintraub
Moderator:
Christi Olson
Zen and the Art of Social PR in 2018
Speaker:
Lisa Buyer
Moderator:
Michelle Stinson Ross
What the hell do we do first!? Social marketing for nonprofits
Speakers:
Don Ness & Angie Miller
Moderator:
Dan Morrison
3:45-4:30pm Afternoon Keynote - Using Data To Tell Your Story
Adam Singer
Moderator:
Marty Weintraub
Greysolon Ballroom
4:30-Close Happy Hour Celebration!

7:30-8:30am

Registration, Introductions, Networking - Greysolon Ballroom

Welcome

8:30-9:30am

Morning Keynote

Talk To Your Customers and Secure Your Future

Duane Forrester

9:45-10:30am

Search & Social Paid Track

Using Competitive Intelligence to Uncover Openings Your Rival is Missing

Adam Proehl

Organic, Content, PR, Community & SEO Track

Detox Your Visitor Journey: Optimizing Conversion Starting at the Homepage (+LIVE Audits)

Angie Schottmuller

DIY, SMB, Startup, Nonprofit Track

The Essential SMB Growth Marketing Checklist

Mike Seyfer & Grant Tilus

10:45-11:30am

Search & Social Paid Track

Power (Re)targeting, Data, & Integrated Marketing

Christi Olson & Megan Taggart

Organic, Content, PR, Community & SEO Track

News, Fake News, Reputation Survival, PR & Marketing

Kevin Jacobsen & Joe Thornton

DIY, SMB, Startup, Nonprofit Track

Social Media Community Management - Essential Survival Skills

Michelle Stinson Ross & Jerry Thoreson

11:45-12:30pm

Search & Social Paid Track

A Search & Social PPC Survivor's guide to AI & Machine Learning!

Mitch Larson & David Szetela

Organic, Content, PR, Community & SEO Track

Few People See Your Content?! Here's How to Fix It!

Kevin Mullett

DIY, SMB, Startup, Nonprofit Track

Big Dreams Small Budgets: DIY for ROI

Will Scott & Marielle Breneman

12:30-1:30pm

Lunch

1:45-2:30pm

Search & Social Paid Track

Enterprise Paid Social for Any-Size Business

Merry Morud

Organic, Content, PR, Community & SEO Track

How to Make the Best Content In the World (perfect for marketing YOUR business)

Matt Siltala & Kevin Gibbons

DIY, SMB, Startup, Nonprofit Track

BeerBuzz: The Game Show presented by Buzz Frenzy

Dan Stocke

2:45-3:30pm

Search & Social Paid Track

Be an Integrated Marketing Powerhouse

Marty Weintraub

Organic, Content, PR, Community & SEO Track

Zen and the Art of Social PR in 2018

Lisa Buyer

DIY, SMB, Startup, Nonprofit Track

What the hell do we do first!? Social marketing for nonprofits

Don Ness & Angie Miller

3:45-4:30pm

Afternoon Keynote

Using Data To Tell Your Story

Adam Singer

4:30-Close

Happy Hour Celebration

TESTIMONIALS

Molly Solberg - MAS Marketing
"I have found this social media conference now 'Zenith', helpful and informative every year I have attended, including the first year! AimClear does an excellent job bringing in nationwide experts in a variety of marketing fields. You are guaranteed to learn something. They have various tracks you can choose from, whether your employees are just starting to dabble in social media for your business, to expert and advanced topics. Besides the wealth of information you learn I love the networking piece. It's a place to meet locals in your field and talk about their marketing challenges and successes. It's a great day, well planned out and crafted."
-Molly Solberg - MAS Marketing
Lucie Amundsen
"This is one of my favorite conferences because while I walk away with big aspirational goals for my social channels, there are always a handful of tips I start using the next day."
–Lucie Amundsen - Marketing Chick, Locally Laid Egg Company
Don Ness
“Fun, innovative, creative, inspiring – the Zenith Digital Marketing Conference exudes the very qualities that we try to project to our audiences. Each participant is both contributing to and benefitting from this dynamic culture. It’s pretty cool to be part of it.”
-Don Ness, Executive Director, Ordean Foundation
Dan Hartman, Director, Glensheen
“As someone who attends 5 or more conferences a year, this is easily one of the most useful and engaging I attend. If you don't expand your skills, you’re not paying attention.”
-Dan Hartman, Director, Glensheen
Mark Zimmerman, President, IEDC
“The Zenith Conference has been a great resource to our staff at Itasca Economic Development Corporation (IEDC), a small nonprofit in Itasca County. As a small business development center, we work with many small businesses. The knowledge we have gained has helped us to better understand opportunities available to our local businesses, ways to implement social media in their marketing strategies, and great ideas for our social media breakfasts.

Thanks to all who make the Zenith Conference such a premier event in the Northland! We look forward to seeing you in 2016!”
-Mark Zimmerman, President, IEDC
Dave Grandmaison, CEO, The Duluth Experience
"I attended the Zenith Social Media Marketing Conference in 2014 thinking I knew a little bit about social media. Sure, I'd been tweeting and posting and liking and sharing content for years, but what I didn't grasp was the depths to which you could take your online marketing strategy. I mean... you can go real deep and achieve some pretty amazing results. Attending the conference sessions provided my team with insights for a more cohesive social media strategy, and we've focused ourselves on creating a stronger social media marketing plan over the past year based on much of what we learned at Zenith 2014. I'm excited to return in 2016 and explore additional techniques that help refine our plan and communicate our vision to our future guests."
-Dave Grandmaison, CEO, The Duluth Experience
Elissa Hansen, Managing Partner, Steam Creative Consulting
"The Zenith Digital Marketing Conference brings first class, world renowned, expertise to Duluth! I have gone every year because the speakers are fantastic and it is rare to receive such a high level of training without traveling around the world."
-Elissa Hansen, Director of Business Development, Buzz Frenzy

VENUES

Greysolon Ballroom by Black Woods

231 E. Superior Street
Duluth, MN 55802
Greysolon Ballroom

Zeitgeist Teatro Theatre

222 East Superior Street
Duluth, MN 55802
Zeitgeist Teatro Theatre

2018 SPONSORS