Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings extensive knowledge and experience to building a personal brand through storytelling, social media, and video. Her clients represent a wide spectrum of business ranging from consumer products, e-commerce, SAAS companies, insurance, realtors, accounting, and various other small businesses. Michelle is a well-known trainer and conference speaker, coaching local workshops and presenting to national audiences coast to coast.
David is Owner and CEO of digital advertising agency FMB Media, and one of the world's best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.
His two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He hosts a weekly radio show called PPC Rockstars, produced by Cranberry Radio and distributed by iTunes and other major outlets.
David is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon.
Christopher Swanson is CEO and co-founder of PureDriven, a market leader in the U.S. and Canada in franchise and manufacturer digital marketing, based in Two Harbors, Minnesota. He is an entrepreneur and leads the vision and strategic growth of PureDriven.
Before his tenure at PureDriven, Chris was founder and vice president of operations for Wi-Fi Guys, a wireless Internet company that provides managed guest wireless Internet solutions for hospitality venues throughout the United States. He assisted with the launch and operations and was later named CEO.
In 2008, his company was chosen by Lake County, Minnesota to assist with its strategy to secure a funding for a 70 million dollar ultra-high-speed fiber-optic network project for the citizens of Lake County. This effort was successful and Lake County is currently in the build process of this network. In 2010, PureDriven was asked by the mayor of Duluth, Minnesota to lead the ongoing effort to bring Google’s ultra-high speed fiber network to Duluth. Through the strategy that PureDriven helped develop and online community efforts, Duluth ranked number one out of 1,100 communities for online presence, and number one in community engagement. Although Duluth wasn’t chosen as a recipient of Google’s free fiber optic network, they did win a tremendous number of Internet supporters and national exposure along the way.
Chris’ prior business and leadership experience have been key to his current success. In 1999 he assisted with the launch of The Computer Shop, a computer hardware and networking company. Chris also served on the Two Harbors City Council. He was first elected in 2002 and won re-election bids in 2006 and 2010. In 2016, Chris was elected Mayor of beautiful city of Two Harbors.
Chris and his wife Rebecca have five children and reside on the North Shore of Lake Superior in Two Harbors, Minnesota.
Ryan Jones manages an international search team at SapientRazorfish where he helps large brands craft their SEO strategies. A recovering software engineer, Ryan often brings a programmatic and data visualization approach to SEO. Ryan also runs the industry leading SEO fake news site, wtfseo.com When he's not doing search he enjoys playing hockey, writing biographies about himself in the third person, and attempting to take over the world - which he would have already gotten away with had it not been for those meddling kids and their dog.
Matt Siltala has been in the search industry in some form or another since 1997. He is co-founder and President of Avalaunch Media. Mat's clients have included companies like Sales Force, Work Front, The Home Depot, and Go Daddy.
Matt loves networking with other industry leaders and speaking at conferences and other marketing events across the country. A sample of the conferences Matt has spoken at include Pubcon, Search Marketing Expo, Search Engine Strategies, Search Fest, State of Search and Digital Summit to name just a few. Matt has even been asked to speak to students in Business/MBA programs at Universities like BYU and Arizona State University.
Before forming Avalaunch Media, Mat co-founded Dream Systems Media in 2005, and has started several highly successful e-commerce businesses beginning in 1998.
When Mat isn't growing his company, or helping build value for his client's, he enjoys fishing trips with his buddies & traveling the world with his beautiful wife and 3 kids.
Christi is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of digital marketing; living and breathing through the evolution of the search updates (both organic and paid) that have kept us on our toes and adjusting our digital strategies. Christi is passionate about digital marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. You can follow her on Twitter @ChristiJOlson.
An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.
Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.
A quote about why you're excited to keynote the Zenith Digital Marketing Conference:
I know anything Marty invites me to is going to have be chock full of great content and new insights for me as a marketer and also an amazing experience. Also, I've got a lot of love for the state of Minnesota and have always had a great time there, so I'm super honored to be involved in this year's Zenith!
Joe is the Chief Technology Officer at Aimclear®, where he oversees activities for both internal and client facing marketing technology needs. Joe’s range of experience, which includes more than 16 years in architecting advanced e-commerce and online marketing systems, positions Joe as a key resource for the Aimclear® team and its clients.
As a Social Media Account Manager at Aimclear, Gretchen implements integrated ad campaigns across social media and remarketing platforms for a variety of B2B and B2C clients. Gretchen helps fresh startups and Fortune 500 companies create, manage and optimize ads that radically target and convert audiences. When Gretchen isn’t using her online marketing acumen to teach clients the ways of psychographic and keyword research, she can be found writing for the Aimclear blog and attending industry conferences.
As a Search Account Manager at Aimclear, Megan leads integrated and radically targeted (& retargeted) ad campaigns across search, display, and eComm platforms for a variety of B2B and B2C clients. From bootstrapped start-ups to iconic international brands of 3M, Dell Software, and Firestone, Megan thrives in various verticals and creating opportunities between Search and Social paid efforts.
Merry is the Creative Strategist at Aimclear® specializing in audience-specific, channel-focused messaging and deep psychographic audience research. Her articles have appeared in Search Engine Watch and can regularly be seen in the Aimclear blog.
A prominent global speaker on all things digital marketing, Merry has also presented multiple webcasts for publications, including WriterAccess and Search Marketing Now, is a ClickZ workshop trainer and presents at Aimclear’s® Marketing Intensive Workshops. She thrives on the ever-changing dynamics of Internet marketing and gets excited by precise audience targeting. She enjoys brilliant & deep red wine, authentic ethnic food, exotic travel, is sustained by strong coffee & resides along the shores of Lake Superior in beautiful Duluth, MN.
Lea Scudamore is an Operations Specialist at Aimclear®. A digital marketing specialist, she is focused on Google, Facebook, Bing, Yahoo, Twitter, LinkedIn and Pinterest. Lea’s primary responsibilities include deep account strategizing, structural conversion optimization, reporting and troubleshooting. Additionally Lea regularly contributes creative concepts to Aimclear's storied internal marketing campaigns.
Lea has more than 14 years of hands-on and management experience in website design, SEO and content development.
When not implementing digital marketing campaigns, she enjoys kayaking with her husband, horseback riding with her peeps, playing with her gorgeous children (the best in the world), European travel and stellar craft beer.
A graduate of Full Sail University’s Internet Marketing program, Chris is an emergent member of Aimclear’s internationally-recognized and thought-leading account management team as a social account manager. He is responsible for creating psychographic-focused social advertising campaigns for iconic international brands including Caviar, WP Engine, Teespring and more.
Chris has worked in the digital marketing sphere for regional companies. He’s known for the implementation and management of ROI-driven campaigns that generate leads and drive sales.
Rachel is a social account manager at Aimclear®, a future-forward digital marketing agency. She manages global social marketing and content campaigns for iconic international brands, including Airbnb, Dell Software, Firestone and others. She is an emerging thought leader on the international conference circuit, speaking about all things social and video: from deep pyschographic audience build out to comprehensive performance reporting, promotion efficiency and channel growth.
Imelda is the Vice President of Account Management at Aimclear®, where she is responsible for managing and mentoring account managers and strategists across search, social, creative and content departments. In addition, her focus is on implementing efficient and smart work processes that lead to improved profitability.
Imelda’s more than 15 years of experience spans from traditional marketing operations and communications to integrated digital marketing efforts, including SEO, SEM, social media and web analytics. Described as methodical and data-driven, Imelda views current digital marketing capabilities as “quite amazing” and believes there is no excuse for marketers to not know how campaigns contribute to a business’s bottom line.
Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, 2016 winner of three US Search Awards, including Best Large Integrated Agency.
Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, The Washington Post and numerous others. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
Entrepreneur Magazine wrote the reason for Marty’s success is his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."
After helping Aimclear to Inc. 500/5000 status in 2012, 2013, 2014, 2015 & 2016 (5X fastest growing privately held US Firms) Marty advises Aimclear agency vision, services, content & creative-hands-on. Aimclear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The European & UK Search Awards. Aimclear won multiple 2015/14 US Search Awards including "Best Use Of Social In A Search Campaign."
Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. He has been cited & quoted in flagship publications including WSJ, Forbes, Inc. MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
Kevin Mullett (@kmullett), is the Director of Visibility and Social Media for MarketSnare, a platform helping brands capture local opportunity via SEO and Social Media for dealer/multi-location networks. He is an experienced web developer, marketer, and ADDY award winning designer with over 18 years experience in online marketing. Kevin discovers, tests, and disseminates trends in digital marketing visibility and tools for developers, clients and popular conference audiences.
Jessie designs digital marketing campaigns that create tangible, lasting growth for Flint Group clients. Her background includes roles as a content strategist, marketing director, English teacher and – most importantly – a full-service gas station attendant. She believes that vodka and sauerkraut are the spice of life.
Don Ness is Executive Director of the Ordean Foundation. Established in 1933, the Ordean Foundation has a long, proud heritage of addressing issues of poverty in Duluth.
Don has served of 16 years in elected leadership, culminating with a 91 percent job approval rating in his role as Mayor of Duluth. During this time, he was honored with the titles of both Twin Cities Business Person of the Year and the Labovitz School of Business and Economics Business Person of the Year.
Don is an award-winning author, a regular guest in local comedy performances, and had been festival director of an eight-day, hundred-band music festival. He once wrote and sang an angry punk song about his mayoral nemesis… potholes.
He is a graduate of the University of Minnesota-Duluth, majoring in business administration and economics, and he earned a Masters in Management from the College of St. Scholastica. Prior to his tenure as Mayor, he was the campaign manager for Congressman Jim Oberstar for nearly 10 years.
Don’s core values include a deep dedication to his family, and an ongoing spirit of service to his community. He and his wife Laura continue to live on Duluth’s hillside with their three children: Ella, James, and Owen.
Mike Seyfer is CEO of HTK Marketing, an integrated agency partnering with hospitals and health systems leading the transformation of healthcare in America. His primary focus is to build enduring relationships, consult with healthcare leadership to translate business objectives into marketing and communications strategies, and lead the continued evolution of HTK’s capabilities.
Away from work, Mike and his family of five (all girls) live out HTK’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho.
Ian Lurie is CEO and Founder of Portent, a full-service digital agency he started in 1995. Ian's professional specialties and favorite topics are marketing strategy, search, history, and all things nerdy.
His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Now, he teaches and trains his most excellent team, consults, and teaches his kids to play Dungeons and Dragons.
Ian recently published Technical SEO Best Practices - a free guide to Technical SEO. You can find it here: http://essentials.portent.com/portent-technical-seo-best-practices/
You can find Ian on Twitter at @portentint
Having worked across multiple industries including finance, hotel, sports, gaming, and retail, Aline Kasliner brings a breadth of experience to her MullenLowe role. She completed a degree in Intelligence Studies (specializing in domestic terrorism) and data mining techniques at American Military University before making the jump to marketing analytics. While her heart is in the data, her work background reaches far beyond analytics and deep into marketing, with a/b and multivariate testing, email, and direct mail, digital, and search marketing experience. Currently she is enjoying the opportunity of overseeing a team of analytic specialists who support both internal and external stake holders with their digital and television advertising initiatives. Her team is providing advanced web analytics to drive conversion and optimize advertising targeting, resulting in increased ROI. Prior to working for MullenLowe, Aline spent several years working for Ally Bank, Billy Casper Golf, and Caesars Entertainment.
Kristi Gloppen, Vice President of Marketing at The Nerdery
A versatile communications professional with strong B-to-B marketing experience, Kristi joined The Nerdery in 2014 after two decades in the high-tech electronics industry focused on generating sales and creating marketing campaigns targeted to engineers. Her areas of expertise include sales enablement, advertising, social media, web marketing and lead management. Kristi earned degrees in both Communications and Business from Concordia College in Moorhead, MN. Minneapolis-St. Paul Business Journal honored Kristi in 2016 with its Women in Business Award. Kristi is the first of two women to serve on The Nerdery’s Executive Committee. Before joining The Nerdery, Gloppen led the social media program for Xilinx, a $2.3 billion technology company. Outside of work, she volunteers at her son’s school and is a member of the Pi Sigma Epsilon National Education Foundation.
Author of The Best Damn Web Marketing Checklist, Period!, Stoney deGeyter is also the CEO of Pole Position Marketing, a results-driven web presence optimization and digital marketing agency established in 1998.
In addition to business training events, Stoney has spoken at nationwide conferences, such as PubCon, Search Marketing Expo (SMX), WordCamp, and Affiliate Summit.
Stoney’s articles about how to navigate the digital marketing landscape are featured on Pole Position Marketing’s E-Marketing Performance blog and have been published on Search Engine Land, Marketing Land, and Search Engine Journal.
With nearly 20 years in the digital space, Tony has developed and executed digital marketing strategies for nearly every type and size of company you can imagine. What started as a hobby while studying marketing and advertising at the University of Minnesota quickly turned into a passion, when he was given the assignment to “figure out why we don’t show up for ‘term x’ the term in AltaVista.” (That’s right — Tony’s been doing this longer than Google has been popular!) After spending years on both the client and agency side, he co-founded Aktion Interactive in 2012, and currently serves as the President of the Minnesota Search Engine Marketing Association (MnSearch).
Ada has over 12 years of Digital Marketing experience working with companies of all sizes and verticals. Ada has worked in an agency setting, as well as in-house and as a consultant advising companies on holistic digital strategies with a focus on creating effective cross-channel digital strategies. She has worked with large teams and helped 100+ companies, from large enterprise clients, SMB's, and startups to develop performance oriented digital programs across SEM, Social, SEO, Display, Native, Mobile, Email and Analytics. Ada is a recognized industry thought leader and has spoken at a range of conferences including Search Insider Summit and Engage (formerly SEMpdx).
Raised on a farm in Central Minnesota, Jon Thralow learned the value of hard work and honesty early. After finishing his degree in engineering in 1996, he joined his sister and together they built one of the fastest-growing tech startups in the world.
Jon was responsible for building and marketing the family of websites that propelled Thralow Inc. to the top of the technological revolution. His track record of website stability was the buzz of the open source community and in 2004 he was on stage with companies like 3M receiving the Minnesota Tekne for advancements in technology.
Jon's pioneering use of statistics-based marketing poised Thralow Inc. for a successful exit in 2006. Jon continues to work closely with his Sister investing and mentoring startups under the company Tycoons Venture Capital at Tycoons.com.
Helping small businesses succeed online since 1994, I have led teams responsible for thousands of websites, hundreds of thousands of pages in online directories, and millions of visits from search. Today, with nearly 100 professionals at Search Influence, we're putting results first and helping customers successfully market online.
With systems, software and a kick-ass team we're building scalable solutions for local businesses and the marketing teams who support them.
Specialties: Marketing, Business Development, Product Development, Management, Technical Management, SEO, PPC, Social Media, Content Marketing.
Sara Pfitzinger is the Director of Display Advertising at 3Q Digital. Sara handles the strategic direction of the display team at 3Q and the delivery of results-driven campaigns. She joined 3Q Digital 2 years ago and has worked with brands like SurveyMonkey, Eventbrite, and CuriosityStream. Prior to 3Q, Sara worked at both Netflix and Esurance on their display marketing teams.
There is a nearly zen relationship between a person or company’s actual BEHAVIOR in the world and the ensuing “reputation” which must be monitored, managed, triaged, contained, grown and/or amplified to advantage.
In other words, even if your company is being trolled by idiots and lauded by loyalists, there’s a more DIRECT relationship between how your company IS in the world and what the Internet SAYS IT IS.
This session will support attendees to:
Self audit by listening to brand, competitor and category keywords on the right spectrum of channels
Take a closer look inward to parse what the Internet SAYS you are vs. who you really are. B.S.U.R.S.I.M.I.M (Be as you are, as I am I am)
Appreciate opportunities by way of examples where other companies and individuals benefitted from positive chatter and look for opportunities yourself
Experience reputation nightmares through the eyes of many failed companies and learn to not repeat their follies
Handle trolls who don’t care how good your company is and simply want to say bad things about you (and the wisdom to know the difference)
Discern if a channel-chatter-challenge is above the listener’s pay grade and when to involve stakeholders and legal
Get A guided tour of our panelists’ favorite listening tools
BONUS! Repurpose reputation data for psychographic targeting
Join our panel of hardened Internet war heroes and hold onto your lovin’ hats. When this session is over, you may have a new take on reputation and how your company behaves.
The Content Brand Pyramid
In a world where SEO, Social and PR are diverging, how does the Marketeer of today combine the power of these traffic channels to build a strong brand? Dennis has developed a framework around these disciplines which will help you put the power of Social, PR and SEO to work where their combined strength can build larger brand awareness and drive free traffic to grow your business. He called this framework the Content Brand Pyramid.
Does anyone really understand what public relations is? How about influencers? How does PR, content, social and SEO work together to boost brand trust and visibility? Combined, this can all be overwhelming.
While PR and influencer outreach is far more sophisticated than it used to be, smart marketers simplify the complex, merging PR & digital realms to impact the success of a brand.
This session will teach attendees to:
Understand what PR is in their own universe and how to grow dominance at the intersection of PR, SEO, content and social media
Flex skillful digital PR distribution muscle to gain greater notice across most vertical media roles and influencer targets
BAMF psychographic PR targeting to media roles and a universe of influencers in paid PR content amplification
Map old world PR media research to modern targeting and distribution to make you salivate
Structure support for today’s PR with digital marketing teams and to best support one another
Create campaigns that incorporate social, video and written content to score wins across the digital marketing spectrum
Panelists will share latest tactics practically any PR pro or marketing warrior can easily roll out. This is a must see session in any conference, anywhere in the world.
Winning all Visual Social Channels with paid and organic tactics. A deeper dive into generating leads, building community, expanding your brand and making sales with YouTube, Pinterest, Snapchat, Periscope, Vine, Meerkat, Blab and Instagram.
Wondering how to build a top profile? Want to know what insiders know? This session shares wholesome, totally white hat LinkedIn techniques that leverage human nature to create permanent free distribution to highly focused networks of valuable business professionals.
Keyword research is boring. Basic. Beginner level. Nah... Keyword research is the foundation upon which amazing PPC campaigns are built. It is an on-going process that allows advertisers to evolve, learn and grow with performance trends and changes in the marketplace.
What about Voice Search? Natural language changes everything. How can you conduct keyword research for local and mobile in a voice activated world? Discover how to prepare for the future of keywords in a voice search world — tailored with your local business in mind.
Discover how to install an ongoing keyword research strategy that takes advantage of a plethora of tools, channels and PPC targeting features that will perpetuate learning and performance growth for the life of your campaigns.
Advanced Facebook PPC skills have evolved from nice-to-know to essential for Social Marketers. With virtually ZERO organic reach in the most prolific channel, KPIs for community managers, brand strategists, and ghost-busting Facebook bada$$'s alike will become deeper and more rooted in a verifiable pathway-to-conversion and ultimately revenue.
Blast away outdated practices by learning and implementing the following cutting-edge strategies:
Implement razor-sharp, internet-wide psychographic targeting
Execute carefully curated Custom Audiences to deliver segmented creative and drive home targeted messaging
Define and deliver a remarketing strategy that utilizes channel technology to pioneer predictable outcomes
Build and dominate each Facebook ad type to achieve objective specific KPIs
Develop powerhouse reporting to boil performance down to key metrics that give your KPIs the storytelling life you need to take to stakeholders
Join us for a sweaty mix of social psychographic targeting culminating at the Holy Grail: Google.
Aimclear’s Account Manager Chris Davis and Senior Creative Strategist, Merry Morud will explore, extrapolate, and expose POWERFUL psychographic targeting for sales, leads, PR, links, SEO, and so much more. Those attending this session will:
Learn tactics to target for PR & media awareness
Pinpoint the most profitable pockets of LinkedIn Targeting
See mind-blowing precise Twitter Targeting
Understand how to leverage BIG DATA for buyer personas
Generate OWNED targeted lists from social to pre-qualify Search
Boost knowledge on valuable bid modifiers
Content, even for B2B marketers, has gone from passing fad to a standard military issue. Join this session presented by Mark Traphagen of Stone Temple Consulting, and Lea Scudamore of Aimclear as they walk you through a holistic approach incorporating SEO, Social, and PR to bring the RIGHT prospects to content that nurtures leads and steers them through the conversion funnel.
This is a must-attend session to help move your content marketing from guesswork and "hope so's", to achievable (actual!) success. Attendees to this session will learn to:
Define specific content objectives
Identify the RIGHT target markets
Develop proper content to meet REAL business objectives
Identify native advertising opportunities & analyze results
Cover & amplify presence at B2B industry events like journalist pros
Develop thought-leaders within your own company for greater recognition
Craft B2B creative packaging for the many flavors of social channels
Amplify content to susceptible buyers, influencers, & the MEDIA at large
Build psychographic retargeting lists based on user activity, & recency
Google made a big splash with its announcement of the RankBrain algorithm, and that this was a machine learning based system. But, this is not the first application of machine learning by Google, nor will it be the last. Learn how machine learning is changing the face of search, and how it will impact your SEO efforts.
Images are THE crucial element of online advertising, social sharing, and organic success. Often marketers (even BIG brands) can fall short of hitting the mark when it comes to images and design as they are tied to archaic brand standards that don’t make sense in today’s HD visual, selfie-sharing, filter-adding, food-posting, kitten-infested digital world. This session features marketer and creative strategist, Merry Morud, teaching you to DIY images on a dime and how to find the BEST images your money can buy. Aimclear’s designer Alexis LeBlanc will explain brand design trends, how to minimize costs and work effectively with freelance designers, static images vs animation, stock vs original, and dated design sins that are damaging your brand.
Those attending this session at Zenith will:
Get resources for stock photos from free to expensive
Learn to find the prize stock photos
See how to transform stock to Art for DIY Non-designers with minimal skills
Ascertain pros/cons of stock vs original photography & in-house vs freelance designers
Understand keys to effective communication with designers
Be inspired by emerging design trends
Know what makes a website/Newsletter/graphic/logo look dated
SEM, SEO, display, retargeting, paid social, organic social, PR, Email, SMS... What is integrated marketing, anyway? Get practical tips and tricks for building integrated marketing plans that deliver real results.
Tools are great. There are some super cool, powerfully insightful platforms that give you data, charts graphs and spreadsheets. They rock. But they can also cost a lot of money. Fortunately, YOU are the ultimate SEO Tool.
It’s possible to perform your own site audit using the wealth of information you can access for free. During this session we will demonstrate how you can gather key search-related data, analyze patterns, inspect page elements, and review back links to assess how well your site is performing and identify opportunities for optimization.
Web analytics have come a long way over the last 20 years, making incredible advances. With marketing costs skyrocketing, the need for businesses to carefully monitor results is more crucial than ever. Join our brother and sister team of regional Internet pioneers for a careful look at:
What metrics and reports are essential for marketers to follow, from mild to wild
Tagging and attributable conversion to understand pathways-to-purchase optimization
Operating in an age where Google withholds SEO keyword and other imperative data
How to think about social media from an analytics perspective
Working with paid and organic data to the benefit of both
How apps fit in and implications of the so-called dark web
Hacks and tricks to mashup Google Analytics and third-party tools like call tracking
This session will be super hands-on, tactical, and geared to empower newbs, while at the same time offering advanced players with cool takeaway tips.
Whatever happened to marketing? We've gotten so siloed, so enamored with the tool de jour that we've forgotten where we put the toolbox. SEO doesn't matter. PPC doesn't matter. Retargeting doesn't matter. What matters is bringing buyers and sellers together — preferably when we're getting paid by the seller. It's marketing, silly... and SEO is just one small part of it.
Advertisers are tasked with Herculean goals to generate leads and, ultimately, customers. In an age where marketing silos and linear attribution are dead, how do you effectively connect with customers across channels who are connected everywhere... AND how do you attribute which channel directly led to a sale without painting yourself into a corner with sales funnel attribution?
Session attendees will walk away with tactics for achieving multi-channel integration that provides better user experiences that resonate and convert. They’ll also learn how sales funnel attribution provides clarity and can detail which channels — and how much budget — contributed to a sale at every stage. This data is powerful and provides tremendous creative license to test new channels, targeting and ad/landing page assets to increase sales throughout the buyer journey.
Real content marketing represents a powerful opportunity to outperform competitors and grow your business. But what is the right approach? How can you get to ROI the fastest? How do smart marketers manage the process?
In this session you will learn how to:
Make search a key element in an effective strategy
Create content that actually works and people will appreciate
Build a simple hub & spoke model for success
Make sure your content matches intent
Act as if... and be a publisher
Push organic, but always know amplification is critical
Track, measure and repeat
Test, fail and get agile
Programmatic advertising is the Swiss Army Knife every marketer should carry on his or her belt. Learn about what programmatic is, its origins, what it means for marketers today and how it can be used in your campaigns.
Led by 3Q Digital Director of Display Advertising Sara Pfitzinger and Aimclear Account Manager Chris Davis, this session will dive into how programmatic practices give advertisers the ability to target users over multiple channels and devices by combining first- and third-party data. Attendees will also walk away with tangible tactics to drive users and conversions to their business and an understanding of how to get ahead of the competition by moving forward on the forefront of marketing's newest evolution.