We bring in the best marketing minds in the industry for one reason: To help YOU integrate digital channels.

Marketing agency Aimclear and the Duluth Area Chamber of Commerce host the sixth annual Zenith Marketing Conference on Thursday, April 27, 2017.

Designed for marketing pros of all levels who want to engage in meaningful digital marketing programs, #Zenith2017 brings innovative marketing pros to Duluth, where they will provide attendees the strategies, tactics and tools necessary to make more money through digital marketing. Attendees will gain actionable knowledge they can use right away to help them sell more, generate valuable leads, boost online engagement, increase social market share and avoid wasteful online spend.

SPEAKERS

Zenith Keynote Speakers

Christi Olson

Christi Olson

Microsoft | @ChristiJOlson

Search Evangelist at Microsoft

Michael King

Michael King

iPullRank | @iPullRank

Managing Director at iPullRank

David Szetela

David Szetela

FMB Media | @Szetela

CEO, FMB Media

Stoney deGeyter

Stoney deGeyter

WebMarketingChecklist.com | @StoneyD

Author, The Best Damn Web Marketing Checklist, Period!

Kevin Mullett

Kevin Mullett

MarketSnare | @kmullett

e Director of Visibility and Social Media, MarketSnare

Michelle Stinson Ross

Michelle Stinson Ross

Gruen Agency | @MStinsonRoss

VP of Marketing & Sales, Gruen Agency

Don Ness

Don Ness

Ordean Foundation | @Ness_Duluth

Executive Director, Ordean Foundation

Ryan Jones

Ryan Jones

SapientRazorfish | @RyanJones

Associate Director of SEO, SapientRazorfish

Marty Weintraub

Marty Weintraub

Aimclear | @martyweintraub

Founder, Aimclear

Mike Seyfer

Mike Seyfer

HTK Marketing | @htkseyf

CEO, HTK Marketing

Ian Lurie

Ian Lurie

Portent | @portentint

CEO, Portent

Aline Kasliner

Aline Kasliner

MullenLowe U.S.

Manager of Analytics and Optimization, MullenLowe U.S.

Kristi Gloppen

Kristi Gloppen

The Nerdery

Vice President of Marketing,
The Nerdery

Tony Tellijohn

Tony Tellijohn

Aktion Interactive | @tellijohn

Managing Partner, Aktion Interactive | President, MnSearch

Ada Pally

Ada Pally

Digital Marketing Consultant

Joe Thornton

Joe Thornton

Aimclear | @joethornton

VP of Content & PR, Aimclear

Alex Messenger

Alex Messenger

Frost River

Digital Marketing Manager, Frost River

Megan Taggart

Megan Taggart

Aimclear | @MeganTaggartMN

Senior Account Manager & Account Management Lead, Aimclear

Trisha Taurinskas

Trisha Taurinskas

Aimclear | @trishammarczak

Content Developer, Aimclear

Merry Morud

Merry Morud

Aimclear | @MerryMorud

Senior Creative Strategist, Aimclear

Meghan Kimber

Meghan Kimber

Aimclear | @MeghanKimber

Ad Operations Specialist, Aimclear

Dan Morrison

Dan Morrison

Aimclear | @danimalshouse

Director of Client Services, Aimclear

Reed Fulghum

Reed Fulghum

Aimclear

Technical Director, Aimclear

Mitch Larson

Mitch Larson

Aimclear | @mitchperclick

Ad Operations Lead, Aimclear

Roger Reinert

Roger Reinert

The Duluth Superior Area Community Foundation | @RogerforDuluth

Vice President, The Duluth Superior Area Community Foundation

Jeff Anderson

Jeff Anderson

@JeffAndersonMN

Aide to Rep. Rick Nolan

Thinking of attending Zenith?
Stay an extra day.

Integrated Marketing! Search and social psychographic targeting, retargeting and conversion mashups Register for Both

PRICING

Early Bird

$149 – Non-Profit
$149 – Chamber Member
$199 – Non-member

$149 – Non-Profit
$249 – Chamber Member
$299 – Non-member

Early Bird

Student: $99

Available to all college students. You must present your student ID when checking into the conference.

Register Now

AGENDA

Questions? Contact Jen@aimclear.com

See the Agenda

Paid Track Zeitgeist: Zinema Screen 1 Organic Track Zeitgeist: Teatro Zuccone Theater Martech & Measurement Track Zeitgeist: Zinema Screen 2
7:30-8:30am Registration, Introductions, Networking - Greysolon Ballroom
8:30-9:30am Morning Keynote - Futurist from the point of Being: Marketing to Machines Christi Olson Moderator:
Marty Weintraub
Greysolon Ballroom
9:45-10:30am Engaging Account Based Marketing is Mental Telepathy
Speakers:
Daniel Morrison
Kristi Gloppen
Moderator:
Megan Taggart
Mobile: 2017 Edition
Speaker:
Ryan Jones
Ian Lurie
Moderator:
Susan Staupe
Agency Survival & Emerging on the Cutting Edge
Speaker:
Marty Weintraub
Mike Seyfer
Moderator:
Joe Thornton
10:45-11:30am Emerging Targeting, Ad Units & AI
Speaker:
Ada Pally
Moderator:
Manny Rivas
Not Your Mom's Influencer & Media Distribution
Speaker:
Joe Thornton
Alex Messenger
Moderator:
Trisha Taurinskas
Guerrillas in the Machine: Martech Automation Solutions
Speaker:
Reed Fulghum
Meghan Kimber
Moderator:
Joe Warner
11:45-12:30pm Advanced SEM Tactics: Google + Bing
Speaker:
Mitch Larson
Tony Tellijohn
Moderator:
Manos Kalaitzakis
Content Tips, Tools, Tactics, & Techniques for Winning More Business
Speaker:
Kevin Mullett
Moderator:
Scott Dodge
Measurement: The Good, The Bad & Ditching Darlings
Speaker:
Aline Kasliner
Moderator:
Dan Morrison
12:30-1:30pm Lunch Greysolon Ballroom
1:45-2:30pm The Essential SMB Growth Digital Marketing Checklist
Speaker:
Trisha Taurinskas
Stoney deGeyter
Moderator:
Gretchen Gautreaux
Our "Creative" Future: Humans in the Machine
Speaker:
Merry Morud
Moderator:
Michelle Stinson Ross
Social Media Analytics for Bored Marketers
Speaker:
Ian Lurie
Moderator:
Dan Gardeen
2:45-3:30pm Will it blend? YEP! Perfectly Balanced Multi-channel Integration
Speaker:
Megan Taggart
Moderator:
Manny Rivas
The Intersection of Marketing and Politics: What Brands Can Learn
Speaker:
Don Ness
Roger Reinert
Jeff Anderson
Moderator:
Kevin Watterson
DIY POWER Audits - Does My Sh!t Stink?
Speaker:
David Szetela
Michelle Stinson Ross
Moderator:
Lindsay Schleisman
3:45-4:30pm Afternoon Keynote - Machine Doing
Michael King
Moderator:
Marty Weintraub
Greysolon Ballroom
4:30-Close Happy Hour Celebration!
Blacklist Artisan Ales

7:30-8:30am

Registration, Introductions, Networking - Greysolon Ballroom

Welcome

8:30-9:30am

Morning Keynote - Futurist from the point of Being: Marketing to Machines

Christi Olson

9:45-10:30am

Paid Track

Engaging Account Based Marketing is Mental Telepathy

Daniel Morrison & Kristi Gloppen

Organic Track

Mobile: 2017 Edition

Ryan Jones & Ian Lurie

Martech & Measurement Track

Agency Survival & Emerging on the Cutting Edge

Marty Weintraub & Mike Seyfer

10:45-11:30am

Paid Track

Emerging Targeting, Ad Units & AI

Ada Pally

Organic Track

Not Your Mom's Influencer & Media Distribution

Joe Thornton & Alex Messenger

Martech & Measurement Track

Guerrillas in the Machine: Martech Automation Solutions

Reed Fulghum & Meghan Kimber

11:45-12:30pm

Paid Track

Advanced SEM Tactics: Google + Bing

Mitch Larson & Tony Tellijohn

Organic Track

Content Tips, Tools, Tactics, & Techniques for Winning More Business

Kevin Mullett

Martech & Measurement Track

Measurement: The Good, The Bad & Ditching Darlings

Aline Kasliner

12:30-1:30pm

Lunch

1:45-2:30pm

Paid Track

The Essential SMB Growth Digital Marketing Checklist

Trisha Taurinskas & Stoney deGeyter

Organic Track

Our "Creative" Future: Humans in the Machine

Merry Morud

Martech & Measurement Track

Social Media Analytics for Bored Marketers

Ian Lurie

2:45-3:30pm

Paid Track

Will it blend? YEP! Perfectly Balanced Multi-channel Integration

Megan Taggart

Organic Track

The Intersection of Marketing and Politics: What Brands Can Learn

Don Ness
Roger Reinert
Jeff Anderson

Martech & Measurement Track

DIY POWER Audits - Does My Sh!t Stink?

David Szetela & Michelle Stinson Ross

3:45-4:30pm

Afternoon Keynote - Machine Doing

Michael King

4:30-Close

Happy Hour Celebration

Blacklist Artisan Ales

TESTIMONIALS

Molly Solberg - MAS Marketing
"I have found this social media conference now 'Zenith', helpful and informative every year I have attended, including the first year! AimClear does an excellent job bringing in nationwide experts in a variety of marketing fields. You are guaranteed to learn something. They have various tracks you can choose from, whether your employees are just starting to dabble in social media for your business, to expert and advanced topics. Besides the wealth of information you learn I love the networking piece. It's a place to meet locals in your field and talk about their marketing challenges and successes. It's a great day, well planned out and crafted."
-Molly Solberg - MAS Marketing
Lucie Amundsen
"This is one of my favorite conferences because while I walk away with big aspirational goals for my social channels, there are always a handful of tips I start using the next day."
–Lucie Amundsen - Marketing Chick, Locally Laid Egg Company
Don Ness
“Fun, innovative, creative, inspiring – the Zenith Digital Marketing Conference exudes the very qualities that we try to project to our audiences. Each participant is both contributing to and benefitting from this dynamic culture. It’s pretty cool to be part of it.”
-Don Ness, Executive Director, Ordean Foundation
Dan Hartman, Director, Glensheen
“As someone who attends 5 or more conferences a year, this is easily one of the most useful and engaging I attend. If you don't expand your skills, you’re not paying attention.”
-Dan Hartman, Director, Glensheen
Mark Zimmerman, President, IEDC
“The Zenith Conference has been a great resource to our staff at Itasca Economic Development Corporation (IEDC), a small nonprofit in Itasca County. As a small business development center, we work with many small businesses. The knowledge we have gained has helped us to better understand opportunities available to our local businesses, ways to implement social media in their marketing strategies, and great ideas for our social media breakfasts.

Thanks to all who make the Zenith Conference such a premier event in the Northland! We look forward to seeing you in 2016!”
-Mark Zimmerman, President, IEDC
Dave Grandmaison, CEO, The Duluth Experience
"I attended the Zenith Social Media Marketing Conference in 2014 thinking I knew a little bit about social media. Sure, I'd been tweeting and posting and liking and sharing content for years, but what I didn't grasp was the depths to which you could take your online marketing strategy. I mean... you can go real deep and achieve some pretty amazing results. Attending the conference sessions provided my team with insights for a more cohesive social media strategy, and we've focused ourselves on creating a stronger social media marketing plan over the past year based on much of what we learned at Zenith 2014. I'm excited to return in 2016 and explore additional techniques that help refine our plan and communicate our vision to our future guests."
-Dave Grandmaison, CEO, The Duluth Experience
Elissa Hansen, Managing Partner, Steam Creative Consulting
"The Zenith Digital Marketing Conference brings first class, world renowned, expertise to Duluth! I have gone every year because the speakers are fantastic and it is rare to receive such a high level of training without traveling around the world."
-Elissa Hansen, Director of Business Development, Buzz Frenzy

VENUES

Greysolon Ballroom by Black Woods

231 E. Superior Street
Duluth, MN 55802
Greysolon Ballroom

Zeitgeist Teatro Theatre

222 East Superior Street
Duluth, MN 55802
Zeitgeist Teatro Theatre

Blacklist Artisan Ales

120 E Superior Street
Duluth, MN 55802
Blacklist Artisan Ales

SPONSORS