Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings extensive knowledge and experience to building a personal brand through storytelling, social media, and video. Her clients represent a wide spectrum of business ranging from consumer products, e-commerce, SAAS companies, insurance, realtors, accounting, and various other small businesses. Michelle is a well-known trainer and conference speaker, coaching local workshops and presenting to national audiences coast to coast.
David is Owner and CEO of digital advertising agency FMB Media, and one of the world's best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.
His two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He hosts a weekly radio show called PPC Rockstars, produced by Cranberry Radio and distributed by iTunes and other major outlets.
David is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon.
Christopher Swanson is CEO and co-founder of PureDriven, a market leader in the U.S. and Canada in franchise and manufacturer digital marketing, based in Two Harbors, Minnesota. He is an entrepreneur and leads the vision and strategic growth of PureDriven.
Before his tenure at PureDriven, Chris was founder and vice president of operations for Wi-Fi Guys, a wireless Internet company that provides managed guest wireless Internet solutions for hospitality venues throughout the United States. He assisted with the launch and operations and was later named CEO.
In 2008, his company was chosen by Lake County, Minnesota to assist with its strategy to secure a funding for a 70 million dollar ultra-high-speed fiber-optic network project for the citizens of Lake County. This effort was successful and Lake County is currently in the build process of this network. In 2010, PureDriven was asked by the mayor of Duluth, Minnesota to lead the ongoing effort to bring Google’s ultra-high speed fiber network to Duluth. Through the strategy that PureDriven helped develop and online community efforts, Duluth ranked number one out of 1,100 communities for online presence, and number one in community engagement. Although Duluth wasn’t chosen as a recipient of Google’s free fiber optic network, they did win a tremendous number of Internet supporters and national exposure along the way.
Chris’ prior business and leadership experience have been key to his current success. In 1999 he assisted with the launch of The Computer Shop, a computer hardware and networking company. Chris also served on the Two Harbors City Council. He was first elected in 2002 and won re-election bids in 2006 and 2010. In 2016, Chris was elected Mayor of beautiful city of Two Harbors.
Chris and his wife Rebecca have five children and reside on the North Shore of Lake Superior in Two Harbors, Minnesota.
Ryan Jones manages an international search team at SapientRazorfish where he helps large brands craft their SEO strategies. A recovering software engineer, Ryan often brings a programmatic and data visualization approach to SEO. Ryan also runs the industry leading SEO fake news site, wtfseo.com When he's not doing search he enjoys playing hockey, writing biographies about himself in the third person, and attempting to take over the world - which he would have already gotten away with had it not been for those meddling kids and their dog.
Matt Siltala has been in the search industry in some form or another since 1997. He is co-founder and President of Avalaunch Media. Mat's clients have included companies like Sales Force, Work Front, The Home Depot, and Go Daddy.
Matt loves networking with other industry leaders and speaking at conferences and other marketing events across the country. A sample of the conferences Matt has spoken at include Pubcon, Search Marketing Expo, Search Engine Strategies, Search Fest, State of Search and Digital Summit to name just a few. Matt has even been asked to speak to students in Business/MBA programs at Universities like BYU and Arizona State University.
Before forming Avalaunch Media, Mat co-founded Dream Systems Media in 2005, and has started several highly successful e-commerce businesses beginning in 1998.
When Mat isn't growing his company, or helping build value for his client's, he enjoys fishing trips with his buddies & traveling the world with his beautiful wife and 3 kids.
Christi is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of digital marketing; living and breathing through the evolution of the search updates (both organic and paid) that have kept us on our toes and adjusting our digital strategies. Christi is passionate about digital marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. You can follow her on Twitter @ChristiJOlson.
An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.
Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.
A quote about why you're excited to keynote the Zenith Digital Marketing Conference:
I know anything Marty invites me to is going to have be chock full of great content and new insights for me as a marketer and also an amazing experience. Also, I've got a lot of love for the state of Minnesota and have always had a great time there, so I'm super honored to be involved in this year's Zenith!
Joe is the Chief Technology Officer at Aimclear®, where he oversees activities for both internal and client facing marketing technology needs. Joe’s range of experience, which includes more than 16 years in architecting advanced e-commerce and online marketing systems, positions Joe as a key resource for the Aimclear® team and its clients.
Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, 2016 winner of three US Search Awards, including Best Large Integrated Agency.
Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, The Washington Post and numerous others. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
Entrepreneur Magazine wrote the reason for Marty’s success is his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."
After helping Aimclear to Inc. 500/5000 status in 2012, 2013, 2014, 2015 & 2016 (5X fastest growing privately held US Firms) Marty advises Aimclear agency vision, services, content & creative-hands-on. Aimclear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The European & UK Search Awards. Aimclear won multiple 2015/14 US Search Awards including "Best Use Of Social In A Search Campaign."
Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. He has been cited & quoted in flagship publications including WSJ, Forbes, Inc. MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
Kevin Mullett (@kmullett), is the Director of Visibility and Social Media for MarketSnare, a platform helping brands capture local opportunity via SEO and Social Media for dealer/multi-location networks. He is an experienced web developer, marketer, and ADDY award winning designer with over 18 years experience in online marketing. Kevin discovers, tests, and disseminates trends in digital marketing visibility and tools for developers, clients and popular conference audiences.
Jessie designs digital marketing campaigns that create tangible, lasting growth for Flint Group clients. Her background includes roles as a content strategist, marketing director, English teacher and – most importantly – a full-service gas station attendant. She believes that vodka and sauerkraut are the spice of life.
Don Ness is Executive Director of the Ordean Foundation. Established in 1933, the Ordean Foundation has a long, proud heritage of addressing issues of poverty in Duluth.
Don has served of 16 years in elected leadership, culminating with a 91 percent job approval rating in his role as Mayor of Duluth. During this time, he was honored with the titles of both Twin Cities Business Person of the Year and the Labovitz School of Business and Economics Business Person of the Year.
Don is an award-winning author, a regular guest in local comedy performances, and had been festival director of an eight-day, hundred-band music festival. He once wrote and sang an angry punk song about his mayoral nemesis… potholes.
He is a graduate of the University of Minnesota-Duluth, majoring in business administration and economics, and he earned a Masters in Management from the College of St. Scholastica. Prior to his tenure as Mayor, he was the campaign manager for Congressman Jim Oberstar for nearly 10 years.
Don’s core values include a deep dedication to his family, and an ongoing spirit of service to his community. He and his wife Laura continue to live on Duluth’s hillside with their three children: Ella, James, and Owen.
Roger Reinert is Vice President of the Duluth Superior Area Community Foundation. He has an undergraduate teaching degree, a Masters in public policy, and is currently completing his law degree at Mitchell Hamline School of Law. His professional experiences and skillsets include budget and staff management, public relations and communications, government relations, strategic planning, and community relations.
Before coming to the Foundation, Reinert spent 13 years in public service as a Duluth City Councilor, a Minnesota State Representative, and a Minnesota State Senator. His areas of focus included transportation, taxes, commerce, and regional centers. While in the Legislature Reinert founded and Co-Chaired the Purple Caucus – a group of Legislators committed to being “Minnesotans first, and other labels second”. Reinert was selected in 2010 by Council of State Governments as an “Emerging Leader” Fellow, in 2013 as a Bush Fellow, and in 2014 as a Rodel Fellow with the Aspen Institute
Roger is passionate about civics and civic engagement. He also spent the past 12 years teaching undergraduate and graduate courses in political science and public policy, and is thrilled to still run into students who credit one of his courses as setting them on a new educational or professional path.
He is also a Lieutenant Commander in the United States Navy (Reserve), where he serves as a Public Affairs Officer. Prior to that he spent seven years as an Intelligence Officer.
Roger and his wife Layla live on Duluth’s western hillside. He is a licensed pilot and loves the thrill of flight. He is also an avid road and trial runner, and enjoys sailing on the big lake.
Mike Seyfer is CEO of HTK Marketing, an integrated agency partnering with hospitals and health systems leading the transformation of healthcare in America. His primary focus is to build enduring relationships, consult with healthcare leadership to translate business objectives into marketing and communications strategies, and lead the continued evolution of HTK’s capabilities.
Away from work, Mike and his family of five (all girls) live out HTK’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho.
Ian Lurie is CEO and Founder of Portent, a full-service digital agency he started in 1995. Ian's professional specialties and favorite topics are marketing strategy, search, history, and all things nerdy.
His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Now, he teaches and trains his most excellent team, consults, and teaches his kids to play Dungeons and Dragons.
Ian recently published Technical SEO Best Practices - a free guide to Technical SEO. You can find it here: http://essentials.portent.com/portent-technical-seo-best-practices/
You can find Ian on Twitter at @portentint
Having worked across multiple industries including finance, hotel, sports, gaming, and retail, Aline Kasliner brings a breadth of experience to her MullenLowe role. She completed a degree in Intelligence Studies (specializing in domestic terrorism) and data mining techniques at American Military University before making the jump to marketing analytics. While her heart is in the data, her work background reaches far beyond analytics and deep into marketing, with a/b and multivariate testing, email, and direct mail, digital, and search marketing experience. Currently she is enjoying the opportunity of overseeing a team of analytic specialists who support both internal and external stake holders with their digital and television advertising initiatives. Her team is providing advanced web analytics to drive conversion and optimize advertising targeting, resulting in increased ROI. Prior to working for MullenLowe, Aline spent several years working for Ally Bank, Billy Casper Golf, and Caesars Entertainment.
Kristi Gloppen, Vice President of Marketing at The Nerdery
A versatile communications professional with strong B-to-B marketing experience, Kristi joined The Nerdery in 2014 after two decades in the high-tech electronics industry focused on generating sales and creating marketing campaigns targeted to engineers. Her areas of expertise include sales enablement, advertising, social media, web marketing and lead management. Kristi earned degrees in both Communications and Business from Concordia College in Moorhead, MN. Minneapolis-St. Paul Business Journal honored Kristi in 2016 with its Women in Business Award. Kristi is the first of two women to serve on The Nerdery’s Executive Committee. Before joining The Nerdery, Gloppen led the social media program for Xilinx, a $2.3 billion technology company. Outside of work, she volunteers at her son’s school and is a member of the Pi Sigma Epsilon National Education Foundation.
Author of The Best Damn Web Marketing Checklist, Period!, Stoney deGeyter is also the CEO of Pole Position Marketing, a results-driven web presence optimization and digital marketing agency established in 1998.
In addition to business training events, Stoney has spoken at nationwide conferences, such as PubCon, Search Marketing Expo (SMX), WordCamp, and Affiliate Summit.
Stoney’s articles about how to navigate the digital marketing landscape are featured on Pole Position Marketing’s E-Marketing Performance blog and have been published on Search Engine Land, Marketing Land, and Search Engine Journal.
With nearly 20 years in the digital space, Tony has developed and executed digital marketing strategies for nearly every type and size of company you can imagine. What started as a hobby while studying marketing and advertising at the University of Minnesota quickly turned into a passion, when he was given the assignment to “figure out why we don’t show up for ‘term x’ the term in AltaVista.” (That’s right — Tony’s been doing this longer than Google has been popular!) After spending years on both the client and agency side, he co-founded Aktion Interactive in 2012, and currently serves as the President of the Minnesota Search Engine Marketing Association (MnSearch).
Ada has over 12 years of Digital Marketing experience working with companies of all sizes and verticals. Ada has worked in an agency setting, as well as in-house and as a consultant advising companies on holistic digital strategies with a focus on creating effective cross-channel digital strategies. She has worked with large teams and helped 100+ companies, from large enterprise clients, SMB's, and startups to develop performance oriented digital programs across SEM, Social, SEO, Display, Native, Mobile, Email and Analytics. Ada is a recognized industry thought leader and has spoken at a range of conferences including Search Insider Summit and Engage (formerly SEMpdx).
Joe Thornton is a veteran PR and communications pro, with deep expertise and experience in B2B and B2C PR and marketing. A former broadcast journalist and television news director, Joe brings deep storytelling experience to projects for a wide range of clients and product/service categories. Joe has supported countless global campaigns from the agency and client sides of the business.
Client credits include Victaulic, Aluma Connect, Lawson Software, Infor, H&R Block, Convergys Corp., Stream Global Services, Unisys, Deluxe Corp., along with other clients from local non-profits to high-tech startups.
Helping small businesses succeed online since 1994, I have led teams responsible for thousands of websites, hundreds of thousands of pages in online directories, and millions of visits from search. Today, with nearly 100 professionals at Search Influence, we're putting results first and helping customers successfully market online.
With systems, software and a kick-ass team we're building scalable solutions for local businesses and the marketing teams who support them.
Specialties: Marketing, Business Development, Product Development, Management, Technical Management, SEO, PPC, Social Media, Content Marketing.
Sara Pfitzinger is the Director of Display Advertising at 3Q Digital. Sara handles the strategic direction of the display team at 3Q and the delivery of results-driven campaigns. She joined 3Q Digital 2 years ago and has worked with brands like SurveyMonkey, Eventbrite, and CuriosityStream. Prior to 3Q, Sara worked at both Netflix and Esurance on their display marketing teams.
Alex Messenger is a creative and technical marketing professional with a focus on photography, writing and digital marketing. He studied Art and Writing at Gustavus Adolphus College in St. Peter, MN, receiving his B.A. with honors before moving to Ely, MN to work with National Geographic Photographer Jim Brandenburg. He now serves as Digital Marketing Manager for Duluth-based manufacturer of premium reliable softgoods Frost River, and is responsible for the strategic direction of all digital marketing initiatives for the brand. Alex is also an expert in backcountry canoe travel and equipment and is a member of the St. Louis County Rescue Squad.
Megan Taggart is a Senior Account Manager and Account Management Lead at Aimclear®, specializing in integrated and radically targeted (+ retargeted) ad campaigns across search, social, display, and eComm platforms for a variety of B2B and B2C clients. From bootstrapped start-ups to iconic international brands of 3M, Edmunds, Tektronix, Dell Software, Firestone, and more, she thrives in various verticals and marketing funnel types to create connections between Search and Social paid efforts that impact business results.
Trisha is a content developer at Aimclear. After working for nearly a decade as a journalist, editor and IT marketer, Trisha is now focused on originating and developing social advertising copy and in-depth content for growth companies and iconic international brands. She feels passionate about helping growth companies achieve success by creatively applying enterprise marketing methods in a way that makes sense for each individual organization. Her client credits include Dell, Firestone and a plethora of growth companies she hopes will soon become household names.
Merry Morud is the Senior Creative Strategist at Aimclear, a future-forward digital marketing agency dominant in B2C & B2B search, social-psychographic display targeting, organic social media, customer acquisition, content & classic creative values. A seasoned speaking veteran, Merry crosses the globe to share her unmistakable passion and candid campaign tactics to educate thousands of marketers on topics such as social media marketing, audience acquisition, psychographic targeting, and cutting-edge creative at industry leading conferences.
She writes regularly for aimClearblog, has written for Search Engine Watch, and presented multiple webcasts for publications including WriterAccess and Search Marketing Now. Merry is also a primary author and trainer of Aimclear’s Workshop series training companies include: Airbnb, Dell, Intel, Travelocity, PennMed, eBay, Eurail, 3M, and more.
Meghan Kimber is an Ad Operations Specialist for Aimclear®. With a long history in analysis, she’s carved out her own specialty building custom reports to fit client and business needs. With a focus on search and social, she is focused on building Aimclear’s martech capabilities, specifically relating to automation. Using a combination of advanced tools, Meghan has crafted a reporting and automation suite that saves time and merges front- and back-end metrics to support data-driven decision making for clients. Her client credits include Dell Software, Airbnb, eBay and Edmunds, among others.
Dan Morrison is Director of Client Services at Aimclear, a future-forward digital marketing agency dominant in B2C & B2B search, social-psychographic display targeting, organic social media, customer acquisition, & classic creative values. He has 10 years of experience ranging from eCommerce, Retail, Consumer Market, Financial Services, Agency Services & SaaS Applications. Client credits include Macys.com, Walmart.com, Uber, Crate & Barrel, Bloomingdales.com among others. He is an accomplished & respected thought leader with publications on Search Engine Land as well as various speaking engagements across SMX and SES. He’s effective at working with big and small brands alike and is driven by delighting customers through performance and relationship results no matter the cost.
Reed Fulghum is Technical Director for Aimclear. With more than a decade of experience in tech development and analytics, Reed brings deep expertise and project management skills to many of Aimclear’s design and tech development engagements. He also drives technical implementation of leading analytics tools and has extensive experience providing in-depth data analysis for a wide range of clients. Reed’s client credits include Firestone, Uber, Dell Software, The Nerdery, Aluma Connect, WorldBlock, Lucero Olive Oil and many others.
Winner of the 2016 U.S. Search Awards "Young Search Professional of the Year," Mitch Larson is the Ad Operations Lead for Aimclear. Mitch is an integral member of the company's Ad Operations department, overseeing operations performance goals across all clients. He has deep expertise managing client communication, developing innovative new departmental processes and providing high-value Search strategy and campaign optimization.
Mitch's client credits include Quest Software (Dell), InfusionSoft, Hotel Reservation Service (HRS), The Nerdery, the Institute of Audio Research and many others. Outside of marketing, Mitch enjoys mountain biking, kite surfing, snowboarding and generally living on the edge.
A fourth generation Iron Ranger, Jeff Anderson was born and raised in Ely, Minnesota on the edge of the Boundary Waters Canoe Area. He attended the University of Minnesota Duluth and worked in the broadcast radio industry for nearly 20 years. Jeff proudly served his state and country for 6 years in the Minnesota Army National Guard. He was also elected to the Duluth City Council serving from 2008-2012. Anderson has served as a top aide and District Director for U.S. Representative Rick Nolan since 2013. Anderson and his husband Jason Vincent own the Vanilla Bean Restaurant in Two Harbors, the Vanilla Bean Coffee House in Duluth, and the Boat Club Restaurant & Bar in Duluth.
Futurist from the point of Being: Marketing to Machines
AI is reordering our lives and redefining marketing. Roughly every ten years something comes along to disrupt and shift how we interact with technology. That last major disruption was the mobile revolution, which delivered constant connectivity and everyone carrying around the entire internet in their pocket. This disruption is the integration of bots, machine learning and artificial intelligence into every platform we engage with and everything we do, focused through the lens of the digital assistant. Put simply, it is an insane time for technology development. In this session, we're taking a close look at the “who”, “what” and “how” of digital assistants and the steps you can be taking today to get ready for the reality of digital assistants in the five areas that digital assistants are impacting us today: Localization, Voice Search, Image Search, ChatBots, Voice Command Skills.
Machine Learning is a concept that has is turning science fiction into real technology today. However, the applications of this technology seem daunting to marketers. In this talk, Mike King discusses the potential dangers of the Artificial Intelligence revolution, breaks down the concepts behind this esoteric flavor of computers and delves into how marketers can take advantage of machine learning using ready made tools and tactics without knowing math or how to code.
Engaging Account Based Marketing is Mental Telepathy
Marketers today can go nuts deploying a mix of targeting options to sell a brand or product to the right audience. Desperate marketers may want to ask a psychic rather than reading real data. Success hinges on highly-customized and targeted marketing campaigns that lives or dies depending on alignment with the audience’s mindset and needs. Learn how to attract audiences at the top of the funnel through advanced targeting, and then segment prospects into an account based approach to engage and nurture along the path to conversion. Cool thing is, it’s actually science…NOT ESP.
Emerging Targeting, Ad Units & AI
Firstly, we'll review how to evaluate and leverage the changing landscape of ad units, and new targeting options coming available across digital channels. Then, we'll look at the current role of AI in digital marketing, and some predictions for its presence in the future of digital advertising.
Advanced SEM Tactics: Google + Bing
From setup to optimization, this session is meant for anyone looking to bring their search accounts to the next level. Some topics include account and campaign structures, bidding, and the utilization of AdWords scripts. Attendees will receive actionable takeaways that will give them the power to improve their account performance fast.
The Essential SMB Growth Digital Marketing Checklist
Calling all entrepreneurs and companies aiming to grow! This session dives into all-things-digital marketing — from optimal website design and SEO to social optimization and conversion analytics. Get ready to create a custom checklist for YOUR organization… and grow!
Will it blend? YEP! Perfectly Balanced Multi-channel Integration
Many brands — B2B and B2C alike — don’t generate enough integrated revenue from their social content, ads, display, retargeting & RLSA (Google search remarketing) investments.
Learn to (actually) integrate awesome top-of-funnel psychographic, search and retargeted traffic to your website for conversion, influencer targeting, content marketing, SEO, socialization! You’ll take away tactics to:
Define the user path intentionally
Crush social, integrated with search. Generate leads, sales, subscriptions, downloads, installs and other KPI's
Distribute content to media players and other influencers, from podcasters and bloggers to morning show hosts and assignment editors
Mine next gen' competitive intelligence for radical insights to drive content, PR & SEO
Get started and determine what to do FIRST. Create a reasonable marketing plan, using the right tactics and channels
Prioritize and restructure teams using the right tactics and channels
Mobile: 2017 Edition
Mobile: First, Fast, and F(word) AMP Learn the difference between mobile friendly and mobile first indexing, how it might affect your site, and how to make your mobile site blazing fast – even without AMP.
Not Your Mom's Influencer & Media Distribution
Today's customer leans on more influencers than ever before when making buying decisions. Reaching those customers on their terms requires bold new thinking about tapping influencers, PR strategies and getting messages out in the most effective manner. Alex Messenger, digital marketing manager for Frost River, teams up with Aimclear's Joe Thornton, VP of content & PR, to demonstrate creative ways brands can quickly boost their distribution to the influencers, journalists, bloggers, Instagram stars and others who have real sway in customers' buying decisions.
Content Tips, Tools, Tactics, & Techniques for Winning More Business
Interested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrome? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
Our "Creative" Future: Humans in the Machine
Machine-learning AI & optimize-for-you platform algorithms are already making human marketers nearly obsolete. Marketers keen on keeping their job and making their brand even more #RELEVANT in a too-cluttered digital space MUST have their finger on the pulse of their audiences and CUT THROUGH THE CRAP with #CREATIVE. In this session, industry veteran Merry Morud, details creative strategies that CRUSH conversion and (actually) engage audiences. Attendees to this session will explore next-gen creative strategy (with algorithms in mind), and take away tactics to: Uncover (REAL) audience insights at a PSYCHOGRAPHIC level beyond what analytics knowns Learn to analyze and optimize audience. Discern when to dump and run, when to refine, and when to go back to the psychographic drawing board. Assimilate RADICAL new creative development: from brainstorm process to semantic variable creative matrix – this ain't your typical creative best-practices. Assemble copy test with give-away tools & templates Catapult conversion rates with cohesive end-to-end creative.
Politics of Dancing - What Brands Can Learn from the 2016 Election
Tap into the world of politics to uncover valuable marketing lessons for winning campaigns. Dig deep into storytelling and brand messaging to connect with your audience on a new, valuable level.
Agency Survival & Emerging on the Cutting Edge
2015-2016 brought tectonic changes to the agency world. Many advertising and PR agencies did not make the cut, going out of business as products and services became irrelevant, obsolete, ineffective and overpriced for current reality. This session will examine what went wrong, fallout, loss, redemption and winning tactics to rebuild and reinforce your agency's value. Join 5X Inc. 5000 marketing agency founder Marty Weintraub (Aimclear) and Mike Seyfer, President & CEO of a transformative healthcare agency (HTK), both having experienced upheaval, survived the maelstrom and now thriving. They'll discuss: Subtle (and not so much) signs you're riding shotgun down an agency avalanche, early warning signs shit is about to hit the fan.
Navigating the marketing and PR services Mind-F as human processes are quickly replaced by machines
Traversing human resources nightmares to cope with staffing disproportional to reality
Transforming agency approach to servicing clients and what both party and agency need to know for success
Rediscovering the agency's true value, emerging in the new environment
Defining "Agility" past buzzwords and into flexible and empowered teams
Tactics to win clients from other agency's going out of business
Guerrillas in the Machine: Martech Automation Solutions
Save time and reduce effort by leveraging marketing automation tools today. Look behind the scenes at the free and low-cost Google tools that we have come to love. We will show you how to get started with AdWords scripting, BigQuery data aggregation, Supermetrics, and automated reporting via Google Sheets.
Measurement: The Good, The Bad & Ditching Darlings
One of the great pitfalls of big-data analytics is spurious correlation. Since the use of correlations leads directly to insights and cannot be avoided, we will discuss some ways to mitigate the risk of relying on spurious correlation and how to avoid relying on dangerous insights. By having reliable insights marketers can be nimble, optimization becomes easier, and ROIs are more like to grow. To reduce the probability that our insights are nothing more than the result of chance, we must learn to break out of our comfort zones and test not just the data itself, but our perceptions of it as well. We will examine some of the strategies I have taught my analytics team to ensure that insights given are actually insightful and impactful.
Social Media Analytics for Bored Marketers
Do you find analytics inspiring? Get excited about generating reports and digging into the numbers? If so, skip this session...KIDDING. We're kidding. Attend this session to learn the optimal tagging, attribution models, micro-conversions, techniques for translating numbers into information, and what to do when someone asks about ROI. Perfect for novice and intermediate analytics users.
DIY POWER Audits - Does My Sh!t Stink?
Ever look at all of the effort you are putting into marketing your business and wonder why it’s not working? Ever look at your marketing efforts and wonder WHY that one crazy idea worked? The data to help you better understand what works and doesn’t is there, now is the time to learn to sift that data for action… and stop your marketing from smelling like a steaming pile. This session will teach attendees to:
- Recognize some of the most common PPC and Social Media mistakes made by companies large and small.
- Dig into their own data to understand why their PPC and Social Media efforts did or did not work.
- Quickly address common problems and begin to sort budgets, bids, and targeting more effectively.
- Make self-auditing a regular part of their marketing procedures.
- BONUS! Get the check-lists that the pros use to quickly audit and assess client accounts.