Adam Singer is Analytics Advocate at Google, startup adviser, investor and blogger. He previously was director for a global tech marketing firm and over the course of his career has provided digital strategy and consulting for brands in a variety of industries including marketing technology, biotech, advertising-based web startups, and much in between.
Duane Forrester is the Vice President of Industry Insights for Yext, leading industry outreach, evangelism and authorship for the company. Between Microsoft and Yext, he was the VP, Operations with Bruce Clay, Inc, one of the oldest digital marketing agencies in the United States where he lead the operations for organic and paid search, social, content and design.
Prior to moving to BCI, he was a Sr. Product Manager responsible for Bing’s Webmaster Program, focused on helping small, medium and large businesses improve their digital marketing efforts. During this time, he worked through Microsoft’s SMB and startup incubator programs to advice dozens of early-stage and growth-stage startups from Coast to Coast. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.
Duane was a moderator at www.searchengineforums.com and maintains his own blog at www.duaneforrester.com. He's written for publications ranging from SearchEngineLand and DuctTape Marketing, to Entrepreneur Magazine, the New York Times and Inc. He actively advises startups and large corporations, and even spent time advising the staff who maintain the White House's websites.
Marty is an entrepreneur, author, speaker & BWCA wilderness guide. He founded Aimclear®, a driven marketing agency dominant in psychographic targeting, 2016 winner of three US Search Awards, including Best Large Integrated Agency.
Credits include Uber, eBay, Airbnb, Dell, LInkedIn, Eurail, Firestone, Amazon, Quest, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, InfusionSoft, Siemens, The Washington Post and numerous others. A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney.
Entrepreneur Magazine wrote the reason for Marty’s success is his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."
After helping Aimclear to Inc. 500/5000 status in 2012, 2013, 2014, 2015 & 2016 (5X fastest growing privately held US Firms) Marty advises Aimclear agency vision, services, content & creative-hands-on. Aimclear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The European & UK Search Awards. Aimclear won multiple 2015/14 US Search Awards including "Best Use Of Social In A Search Campaign."
Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically respected. He has been cited & quoted in flagship publications including WSJ, Forbes, Inc. MediaPost & Adage. Aimclear Blog is well read, having been cited as a Top 10 Small Business Blogs, Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
Kevin Mullett (@kmullett), is the Director of Visibility and Social Media for MarketSnare, a platform helping brands capture local opportunity via SEO and Social Media for dealer/multi-location networks. He is an experienced web developer, marketer, and ADDY award winning designer with over 18 years experience in online marketing. Kevin discovers, tests, and disseminates trends in digital marketing visibility and tools for developers, clients and popular conference audiences.
Mike Seyfer is CEO of Hailey Sault, an integrated agency partnering with hospitals and health systems leading the transformation of healthcare in America. His primary focus is to build enduring relationships, consult with healthcare leadership to translate business objectives into marketing and communications strategies, and lead the continued evolution of HTK’s capabilities.
Away from work, Mike and his family of five (all girls) live out HTK’s purpose of “creating a healthy world” by soaking up life between northern Minnesota, and Sun Valley, Idaho.
Don Ness is Executive Director of the Ordean Foundation. Established in 1933, the Ordean Foundation has a long, proud heritage of addressing issues of poverty in Duluth.
Don has served of 16 years in elected leadership, culminating with a 91 percent job approval rating in his role as Mayor of Duluth. During this time, he was honored with the titles of both Twin Cities Business Person of the Year and the Labovitz School of Business and Economics Business Person of the Year.
Don is an award-winning author, a regular guest in local comedy performances, and had been festival director of an eight-day, hundred-band music festival. He once wrote and sang an angry punk song about his mayoral nemesis… potholes.
He is a graduate of the University of Minnesota-Duluth, majoring in business administration and economics, and he earned a Masters in Management from the College of St. Scholastica. Prior to his tenure as Mayor, he was the campaign manager for Congressman Jim Oberstar for nearly 10 years.
Don’s core values include a deep dedication to his family, and an ongoing spirit of service to his community. He and his wife Laura continue to live on Duluth’s hillside with their three children: Ella, James, and Owen.
Kevin Jacobsen, an Emmy-Award winning journalist, is the news director for KBJR 6.
Kevin arrived in Duluth in November 2008. He anchored the news on CBS 3 (then KDLH) until moving over to anchor the KBJR 6 News at 6 and 10. In June 2015 he stepped behind the scenes as assistant news director. He was promoted to news director in August 2017.
As news director, Kevin overseas daily newsroom operations for on-air and digital platforms.
Prior to arriving in the Northland, Kevin worked as a morning anchor in Sioux City, Iowa and spent time in the field as a reporter and photojournalist for News 12 in New York.
Kevin, a dual-citizen of Denmark, was born and raised just outside New York City to proud Danish parents. He didn’t waste any time getting into the news business. He had press credentials before getting his driver’s license.
Kevin serves on the NATAS Upper Midwest Emmy Board of Governors and on the Midwest Broadcast Journalists Association Board.
Jerry Thoreson has been an independent Facebook and social media marketer since 2012. He currently manages content on over 50 pages for small businesses, most notably for Destination Duluth, a non-profit organization seeking to help grow Duluth by promoting the northland as a destination for life. Destination Duluth has over 135,000 Facebook Likes, 20,000 Instagram followers with over 35,000 photos hashtagged #destinationduluth. The content he curates for Destination Duluth has a reach of 750,000 per week, with 7,000 daily engagements. Before becoming a Facebook marketer, Jerry served as a graphic designer for the Duluth News Tribune for 15 years.
Angie Miller, Executive Director, has been with Community Action Duluth since December 2003. She has led Community Action Duluth through a time of growth and transformation including the creation of Financial Opportunity Center Integrated employment and financial services, the development of several green jobs initiatives, and the implementation of strategic priorities of public policy, anti-racism work and community engagement across the agency. More recently, under her leadership Community Action Duluth has taken a lead role in Duluth to enroll hundreds of uninsured people into health coverage, created a Farmers Market in a food desert neighborhood, initiated an evening GED completion program and added health and wellness coaching to the broad array of options available to low income people at Community Action Duluth. Angie serves on the board of the MN Council of Nonprofits, she is a trustee of the Northland Foundation and is on the Local Advisory Board of Duluth Local Initiatives Support Corporation. She has a master's degree in social work from the University of Minnesota Duluth.
Adam is a partner at NordicClick Interactive, a Digital Marketing agency in Minneapolis. He's an 20 year veteran of the online marketing and has spoken at numerous industry conferences over the last few years including SES, SMX, Pubcon, OMS, B2B, eMetrics, MN Search, and Digital Summit. When not working, Adam loves spending quality time outdoors with his family (especially on the water), driving (and fixing) his ‘67 Mustang convertible, doing house projects, and reading.
As a Growth Product Manager at CROmetrics, Grant creates strategic partnerships with companies and organizations to help them grow through strategic, data-driven experimentation and digital experience optimization. He started his career as a key contributor to an award-winning inbound marketing team, then moved into website and content strategy roles before moving into conversion optimization and a/b testing. He has experience leading conversion optimization programs across high profile organizations in the education, computer hardware, software, consumer electronics, and hospitality industries. His competitive drive fuels his passion for optimizing digital channels/properties, improving user experiences throughout the customer lifecycle and driving growth in revenue.
He also serves as the Director of Content Marketing on the Board of Directors for the Minnesota Search Engine Marketing Association (MnSearch), an organization dedicated to promoting search engine marketing by helping others seek knowledge, gain insights and create meaningful connections.
Grant is based in Jordan, MN; not far from Minnesota's largest candy store. He enjoys spending time with his wife and three little girls, staying active and continuing to challenge himself. Feel free to connect with Grant on LinkedIn or Twitter.
David is Owner and CEO of digital advertising agency FMB Media, and one of the world's best-known experts in online advertising. A former Apple Computer executive and serial entrepreneur, David's career has been dedicated to helping companies of all sizes maximize revenue and profit.
His two books on PPC advertising have helped train a generation of marketers. His articles on PPC advertising have been published in The SEM Post, MediaPost, Search Engine Watch, and Search Engine Land. He hosts a weekly radio show called PPC Rockstars, produced by Cranberry Radio and distributed by iTunes and other major outlets.
David is a frequent speaker at Search and Advertising industry events like SMX, Ungagged and Pubcon.
Talk To Your Customers and Secure Your Future
Speech is pivotal in our lives, and voice is taking over in business now as well. We'll examine why voice is so important, look at changing consumer behavior, investments by large players in the space and dive into a few tactical things you should focus on. Included will be an overview of Digital Knowledge Management, it's role in securing your access to exciting new platforms like voice-powered engagements, and what DKM can mean to your career.
Using Data To Tell Your Story
In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story, and persuade people to action. Raw statistics by themselves are fine. But showing in context, whether with a simple chart or more creatively in an interactive form, is the future of sharing information, and needs to be embedded in the thinking of all communications professionals. In this session Adam will share some data visualization best practices for both your internal business uses and external marketing.
Integrated Marketing Power
Learn the #UNITED marketing power of search, social, psychographic, paid, organic, PR, influencer, email, everything/anything. Marty will discuss strategies & tactics which netted Aimclear it's second straight Best Large Integrated Agency at the US Search Awards.
Emerging Targeting, Ad Units & AI
Firstly, we'll review how to evaluate and leverage the changing landscape of ad units, and new targeting options coming available across digital channels. Then, we'll look at the current role of AI in digital marketing, and some predictions for its presence in the future of digital advertising.
Advanced SEM Tactics: Google + Bing
From setup to optimization, this session is meant for anyone looking to bring their search accounts to the next level. Some topics include account and campaign structures, bidding, and the utilization of AdWords scripts. Attendees will receive actionable takeaways that will give them the power to improve their account performance fast.
The Essential SMB Growth Digital Marketing Checklist
Calling all entrepreneurs and companies aiming to grow! This session dives into all-things-digital marketing — from optimal website design and SEO to social optimization and conversion analytics. Get ready to create a custom checklist for YOUR organization… and grow!
Will it blend? YEP! Perfectly Balanced Multi-channel Integration
Many brands — B2B and B2C alike — don’t generate enough integrated revenue from their social content, ads, display, retargeting & RLSA (Google search remarketing) investments.
Learn to (actually) integrate awesome top-of-funnel psychographic, search and retargeted traffic to your website for conversion, influencer targeting, content marketing, SEO, socialization! You’ll take away tactics to:
Define the user path intentionally
Crush social, integrated with search. Generate leads, sales, subscriptions, downloads, installs and other KPI's
Distribute content to media players and other influencers, from podcasters and bloggers to morning show hosts and assignment editors
Mine next gen' competitive intelligence for radical insights to drive content, PR & SEO
Get started and determine what to do FIRST. Create a reasonable marketing plan, using the right tactics and channels
Prioritize and restructure teams using the right tactics and channels
Mobile: 2017 Edition
Mobile: First, Fast, and F(word) AMP Learn the difference between mobile friendly and mobile first indexing, how it might affect your site, and how to make your mobile site blazing fast – even without AMP.
Not Your Mom's Influencer & Media Distribution
Today's customer leans on more influencers than ever before when making buying decisions. Reaching those customers on their terms requires bold new thinking about tapping influencers, PR strategies and getting messages out in the most effective manner. Alex Messenger, digital marketing manager for Frost River, teams up with Aimclear's Joe Thornton, VP of content & PR, to demonstrate creative ways brands can quickly boost their distribution to the influencers, journalists, bloggers, Instagram stars and others who have real sway in customers' buying decisions.
Content Tips, Tools, Tactics, & Techniques for Winning More Business
Interested in content tips, tools, tactics, and techniques for winning more business? Stuck in a blog and social media content rut? Suffering from OPC (other people’s content) syndrome? Content calendar looking a bit, empty? Conversions, traffic, and search rankings reek? Can’t understand why you’re not getting social shares and backlinks? Tired of hearing people parrot the generic, “Just write good content” line and standard content creation methods? If you answered yes to any of these questions, this session’s for you. If it’s written or visual, live or recorded, we’ll cover it.
Our "Creative" Future: Humans in the Machine
Machine-learning AI & optimize-for-you platform algorithms are already making human marketers nearly obsolete. Marketers keen on keeping their job and making their brand even more #RELEVANT in a too-cluttered digital space MUST have their finger on the pulse of their audiences and CUT THROUGH THE CRAP with #CREATIVE. In this session, industry veteran Merry Morud, details creative strategies that CRUSH conversion and (actually) engage audiences. Attendees to this session will explore next-gen creative strategy (with algorithms in mind), and take away tactics to: Uncover (REAL) audience insights at a PSYCHOGRAPHIC level beyond what analytics knowns Learn to analyze and optimize audience. Discern when to dump and run, when to refine, and when to go back to the psychographic drawing board. Assimilate RADICAL new creative development: from brainstorm process to semantic variable creative matrix – this ain't your typical creative best-practices. Assemble copy test with give-away tools & templates Catapult conversion rates with cohesive end-to-end creative.
Politics of Dancing - What Brands Can Learn from the 2016 Election
Tap into the world of politics to uncover valuable marketing lessons for winning campaigns. Dig deep into storytelling and brand messaging to connect with your audience on a new, valuable level.
Agency Survival & Emerging on the Cutting Edge
2015-2016 brought tectonic changes to the agency world. Many advertising and PR agencies did not make the cut, going out of business as products and services became irrelevant, obsolete, ineffective and overpriced for current reality. This session will examine what went wrong, fallout, loss, redemption and winning tactics to rebuild and reinforce your agency's value. Join 5X Inc. 5000 marketing agency founder Marty Weintraub (Aimclear) and Mike Seyfer, President & CEO of a transformative healthcare agency (HTK), both having experienced upheaval, survived the maelstrom and now thriving. They'll discuss: Subtle (and not so much) signs you're riding shotgun down an agency avalanche, early warning signs shit is about to hit the fan.
Navigating the marketing and PR services Mind-F as human processes are quickly replaced by machines
Traversing human resources nightmares to cope with staffing disproportional to reality
Transforming agency approach to servicing clients and what both party and agency need to know for success
Rediscovering the agency's true value, emerging in the new environment
Defining "Agility" past buzzwords and into flexible and empowered teams
Tactics to win clients from other agency's going out of business
Guerrillas in the Machine: Martech Automation Solutions
Save time and reduce effort by leveraging marketing automation tools today. Look behind the scenes at the free and low-cost Google tools that we have come to love. We will show you how to get started with AdWords scripting, BigQuery data aggregation, Supermetrics, and automated reporting via Google Sheets.
Measurement: The Good, The Bad & Ditching Darlings
One of the great pitfalls of big-data analytics is spurious correlation. Since the use of correlations leads directly to insights and cannot be avoided, we will discuss some ways to mitigate the risk of relying on spurious correlation and how to avoid relying on dangerous insights. By having reliable insights marketers can be nimble, optimization becomes easier, and ROIs are more like to grow. To reduce the probability that our insights are nothing more than the result of chance, we must learn to break out of our comfort zones and test not just the data itself, but our perceptions of it as well. We will examine some of the strategies I have taught my analytics team to ensure that insights given are actually insightful and impactful.
Social Media Analytics for Bored Marketers
Do you find analytics inspiring? Get excited about generating reports and digging into the numbers? If so, skip this session...KIDDING. We're kidding. Attend this session to learn the optimal tagging, attribution models, micro-conversions, techniques for translating numbers into information, and what to do when someone asks about ROI. Perfect for novice and intermediate analytics users.
DIY POWER Audits - Does My Sh!t Stink?
Ever look at all of the effort you are putting into marketing your business and wonder why it’s not working? Ever look at your marketing efforts and wonder WHY that one crazy idea worked? The data to help you better understand what works and doesn’t is there, now is the time to learn to sift that data for action… and stop your marketing from smelling like a steaming pile. This session will teach attendees to:
Recognize some of the most common PPC and Social Media mistakes made by companies large and small.
Dig into their own data to understand why their PPC and Social Media efforts did or did not work.
Quickly address common problems and begin to sort budgets, bids, and targeting more effectively.
Make self-auditing a regular part of their marketing procedures.
BONUS! Get the check-lists that the pros use to quickly audit and assess client accounts.