John Lee is a digital advertising professional with experience in PPC, display advertising, social advertising, SEO and analytics. He is a Managing Partner at Clix Marketing and has been in the advertising industry since 2006. John is a regular contributor to Search Engine Watch, The SEM Post, and the Clix Marketing Blog. In addition to his writing, John has been a speaker on numerous webinars and at SMX, ClickZ Live, HeroConf, Bing Ads Connect, and the State of Search conference.
Michelle Stinson Ross is an industry-recognized authority on the outreach power of digital media. She has worked with brands such as illumai, Offers.com, AuthorityLabs, and smaller projects for a wide variety of local businesses. She has been the co-host of #SocialChat for 5 years, and has been a guest blogger for Social Times, Aimclear, Search Engine Journal, and Search Engine Watch. She is also a contributing writer for the SEMPost. Her passion for quality content and digital marketing makes her a favorite conference speaker at events like Zenith Social Media Conference, Search Marketing Expo, and Pubcon. She has been a featured guest on Webmaster Radio and several industry Hangouts on Air.
Arnie Kuenn is an internationally recognized SEO and Content Marketing expert, speaker and author. He is the co-author of Content Marketing Works and author of Accelerate. Arnie speaks to and trains thousands of people every year all around the world. He has held executive positions in new technologies and marketing for more than 25 years. In 2006, Arnie founded Vertical Measures, a highly respected SEO and Content Marketing agency. In 2008, he founded the Arizona Interactive Marketing Association (AZIMA). In 2014, he was honored as the Interactive Person of the Year in Arizona. You can find Arnie on Twitter, Facebook, Google Plus and LinkedIn
For well over a decade Purna has been living, breathing and dreaming PPC, SEO, analytics and content strategy. Her devotion to all things digital marketing has seen her regularly speak at conferences across the globe such as MozCon, SMX Advanced and eTail. She’s also a columnist for Search Engine Land and Search Engine Watch.
An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji.
Emily Grossman is a Mobile Marketing Specialist at MobileMoxie, where she advises clients on app launch strategies, including app store search optimization (ASO). Formerly, Emily was one of the original employees at Double Encore, Inc, one of the first mobile application development agencies that was recently acquired by WPP’s POSSIBLE.
Matt Siltala has been in the search industry in some form or another since 1997. He is co-founder and President of Avalaunch Media. Mat's clients have included companies like Sales Force, Work Front, The Home Depot, and Go Daddy.
Matt loves networking with other industry leaders and speaking at conferences and other marketing events across the country. A sample of the conferences Matt has spoken at include Pubcon, Search Marketing Expo, Search Engine Strategies, Search Fest, State of Search and Digital Summit to name just a few. Matt has even been asked to speak to students in Business/MBA programs at Universities like BYU and Arizona State University.
Before forming Avalaunch Media, Mat co-founded Dream Systems Media in 2005, and has started several highly successful e-commerce businesses beginning in 1998.
When Mat isn't growing his company, or helping build value for his client's, he enjoys fishing trips with his buddies & traveling the world with his beautiful wife and 3 kids.
Christi is a Search Evangelist at Microsoft in Seattle, Washington. For over a decade Christi has been a student and practitioner of digital marketing; living and breathing through the evolution of the search updates (both organic and paid) that have kept us on our toes and adjusting our digital strategies. Christi is passionate about digital marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. You can follow her on Twitter @ChristiJOlson.
An artist and a technologist, all rolled into one, Michael King recently founded boutique digital marketing agency, iPullRank. Mike consults with companies all over the world, including brands ranging from SAP, American Express, HSBC, SanDisk, General Mills, and FTD, to a laundry list of promising startups and small businesses.
Mike has held previous roles as Marketing Director, Developer, and tactical SEO at multi-national agencies such as Publicis Modem and Razorfish. Effortlessly leaning on his background as an independent hiphop musician, Mike King is a dynamic speaker who is called upon to contribute to conferences and blogs all over the world.
A quote about why you're excited to keynote the Zenith Digital Marketing Conference:
I know anything Marty invites me to is going to have be chock full of great content and new insights for me as a marketer and also an amazing experience. Also, I've got a lot of love for the state of Minnesota and have always had a great time there, so I'm super honored to be involved in this year's Zenith!
Joe is the Chief Technology Officer at Aimclear®, where he oversees activities for both internal and client facing marketing technology needs. Joe’s range of experience, which includes more than 16 years in architecting advanced e-commerce and online marketing systems, positions Joe as a key resource for the Aimclear® team and its clients.
As a Social Media Account Manager at Aimclear, Gretchen implements integrated ad campaigns across social media and remarketing platforms for a variety of B2B and B2C clients. Gretchen helps fresh startups and Fortune 500 companies create, manage and optimize ads that radically target and convert audiences. When Gretchen isn’t using her online marketing acumen to teach clients the ways of psychographic and keyword research, she can be found writing for the Aimclear blog and attending industry conferences.
As a Search Account Manager at Aimclear, Megan leads integrated and radically targeted (& retargeted) ad campaigns across search, display, and eComm platforms for a variety of B2B and B2C clients. From bootstrapped start-ups to iconic international brands of 3M, Dell Software, and Firestone, Megan thrives in various verticals and creating opportunities between Search and Social paid efforts.
Merry is the Creative Strategist at Aimclear® specializing in audience-specific, channel-focused messaging and deep psychographic audience research. Her articles have appeared in Search Engine Watch and can regularly be seen in the Aimclear blog.
A prominent global speaker on all things digital marketing, Merry has also presented multiple webcasts for publications, including WriterAccess and Search Marketing Now, is a ClickZ workshop trainer and presents at Aimclear’s® Marketing Intensive Workshops. She thrives on the ever-changing dynamics of Internet marketing and gets excited by precise audience targeting. She enjoys brilliant & deep red wine, authentic ethnic food, exotic travel, is sustained by strong coffee & resides along the shores of Lake Superior in beautiful Duluth, MN.
Lea Scudamore is an Operations Specialist at Aimclear®. A digital marketing specialist, she is focused on Google, Facebook, Bing, Yahoo, Twitter, LinkedIn and Pinterest. Lea’s primary responsibilities include deep account strategizing, structural conversion optimization, reporting and troubleshooting. Additionally Lea regularly contributes creative concepts to Aimclear's storied internal marketing campaigns.
Lea has more than 14 years of hands-on and management experience in website design, SEO and content development.
When not implementing digital marketing campaigns, she enjoys kayaking with her husband, horseback riding with her peeps, playing with her gorgeous children (the best in the world), European travel and stellar craft beer.
A graduate of Full Sail University’s Internet Marketing program, Chris is an emergent member of Aimclear’s internationally-recognized and thought-leading account management team as a social account manager. He is responsible for creating psychographic-focused social advertising campaigns for iconic international brands including Caviar, WP Engine, Teespring and more.
Chris has worked in the digital marketing sphere for regional companies. He’s known for the implementation and management of ROI-driven campaigns that generate leads and drive sales.
Rachel is a social account manager at Aimclear®, a future-forward digital marketing agency. She manages global social marketing and content campaigns for iconic international brands, including Airbnb, Dell Software, Firestone and others. She is an emerging thought leader on the international conference circuit, speaking about all things social and video: from deep pyschographic audience build out to comprehensive performance reporting, promotion efficiency and channel growth.
Imelda is the Vice President of Account Management at Aimclear®, where she is responsible for managing and mentoring account managers and strategists across search, social, creative and content departments. In addition, her focus is on implementing efficient and smart work processes that lead to improved profitability.
Imelda’s more than 15 years of experience spans from traditional marketing operations and communications to integrated digital marketing efforts, including SEO, SEM, social media and web analytics. Described as methodical and data-driven, Imelda views current digital marketing capabilities as “quite amazing” and believes there is no excuse for marketers to not know how campaigns contribute to a business’s bottom line.
Marty is an entrepreneur, author, speaker and musician. He founded Aimclear®, a driven marketing agency dominant in audience targeting, customer acquisition and classic creative values. Entrepreneur Magazine wrote the reason for Marty’s success is his “Unique persona that is instantly recognizable.” He has been described as “not your typical agency type,” a “social media maverick,” “Foodie-Yelp addict” and “more innovator than follower."
After guiding Aimclear to Inc. 500/5000 status in 2012, 2013, 2014 & 2015 (fastest growing privately held US companies) Marty advises Aimclear's agency vision, services, content & creative...hands-on. Aimclear was thrice named a top 100 workplace by Minnesota Business Magazine. Marty was thrice honored as a "Top 25 Most Influential PPC Expert," a TCB Top 100 People To Know in 2016 and claimed the coveted 2013 "US Search Personality Of The Year” tiara. He is a perennial judge and presenter at The US Search Awards and European Search Awards. Aimclear won multiple 2015 US Search Awards including "Best Use Of Social In A Search Campaign."
A fixture on the international conference circuit, Marty has appeared in front of hundreds of international search & social marketing conference audiences, from Jerusalem to Sydney. Career credits include eBay, Airbnb, Dell, Eurail, Firestone, Amazon, Victaulic, Martha Stewart Omni, Intel, Travelocity, Macy’s, GoDaddy, 3M, SecondLife, Siemens, The Washington Post and numerous others.
Marty's Wiley/Sybex books, "Killer Facebook Ads" and "The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success" are critically acclaimed. He has been cited & quoted in respected publications including WSJ, Forbes, Inc. MediaPost & Adage. Aimclear Blog is well regarded, having been cited as a Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs and PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading.
Kevin Mullett (@kmullett), is the Director of Visibility and Social Media for MarketSnare, a platform helping brands capture local opportunity via SEO for dealer/multi-location networks. He is an experienced web developer, marketer, and ADDY award winning designer with over 17 years experience in online marketing. Kevin leverages his experience in sales and marketing along with a passion for social media, SEO, design and usability to help create online marketing solutions that make clients successful. He discovers, tests, and disseminates trends in digital marketing visibility and tools for developers, clients and popular conference audiences.
Jessie designs digital marketing campaigns that create tangible, lasting growth for Flint Group clients. Her background includes roles as a content strategist, marketing director, English teacher and – most importantly – a full-service gas station attendant. She believes that vodka and sauerkraut are the spice of life.
Jennifer Van Iderstyne is a Senior Strategist at Overit, a full-service creative agency located in upstate New York. Active in search and digital marketing for nearly a decade, Jen has shaped and directed numerous comprehensive SEO strategies to improve clients' web traffic and brand visibility. Her experience spans multiple facets of SEO, including site auditing and analysis, link building, keyword research, content creation and on-page optimization. Currently, Jen's day-to-day work involves strategic planning, execution and measurement of website development and on-going SEO campaigns for clients ranging from small businesses to national brands. She has also been a contributor on search focused blogs like Search Engine Watch and Search Engine Journal. As a writer and event speaker, she has been cited on popular industry blogs like Searchengineland, Wordstream and Blogworld among others.
Mark leads Stone Temple Consulting's marketing team, or as he likes to refer to it “our in-house lab.” Mark and his team build and test digital marketing experiments, doing SEO, content, and social marketing for STC, that they turn into actionable principles for STC clients.
He has over ten years experience in digital marketing, beginning as marketer at a tiny independent bookstore "David" successfully going up against the Amazon "Goliath."
Mark has a very strong reputation as an expert on social media, personal brand building, and content marketing. Rand Fishkin of Moz named Mark as one of his top 5 people to follow on social media. He is a contributor to publications such as the Moz Blog, Search Engine Land, and Marketing Land; and is also a speaker at industry conferences such as MozCon, PubCon, and SMX.
Jen Jamar loves partnering with companies to amplify their reach through online marketing. As owner of Resonant Results, she works with clients big and small to create results-oriented, data-driven strategies and tactics that improve the ROI of their content, social media, and SEO.
In addition to her love of all things content, Jen has a passion for bringing people together through shared interests. She is the co-founder of Get Social Events, an events management & production company best known for Minnesota Blogger Conference and Social Media Breakfast - Minneapolis St. Paul. Jen speaks frequently on the topics of content strategy, analytics, and social media.
Alexis (“Al”) is a graphic designer in Aimclear’s storied design and media department and co-host of the agency’s weekly social media news show, Social Marketing Cluster Facts. Having started with grassroots advertising in the local music community, he now specializes in the development of social advertising, motion graphics, web design and also assists in video production. A true impresario and budding patron of multimedia arts, he’s been organizing concerts and musical events nearly his entire life, culminating in the collaborative organization of a legendary regional DJ collective (The Crunchy Bunch).
Joe Thornton is Senior PR Director at Aimclear, where he brings a holistic communications background spanning television journalism roots to public relations, crisis communications, Omni-channel advertising and brand management. His experience stretches beyond North American borders to include distributed campaigns throughout Europe, Latin America and Asia-Pacific regions.
A true storyteller, Joe channels classic business values, rising above the noise in our fast-paced instant-publishing world to craft communication strategies that justly reflect the integrity, passion and value of compelling brands. His work has netted coverage in national and international print, broadcast and online media outlets, including The Wall Street Journal, Bloomberg Television, CNET, BBC Television and dozens of other forums.
Eric is the founder and CEO of Stone Temple Consulting. A prominent SEO and digital marketing industry thought leader, he has been an entrepreneur for most of his 30+ year career. Eric is also emerging as a recognized expert on content marketing.
He is the lead author of the book The Art of SEO; a columnist and contributor to publications such as Search Engine Land, Moz, Copyblogger, Marketing Land, and Social Media Today; and a regular speaker at industry conferences such as Search Marketing Expo, Pubcon, ClickZ Live, and many others. Eric is known for the publication of groundbreaking studies, and interviews of other industry notables such as Google’s Gary Illyes, and Matt Cutts.
Jamie manages the Digital Marketing teams of SEO, Paid Search, Site Search, Paid Social and Online Advertising at Dell. With over 20 years of experience in “internet marketing” today you’ll find him jumping from leadership to rolling up his sleeves in the Dell agile marketing environment where teams collaborate, architect and frame-up content and campaign strategies to drive and repurpose with simple, data-based decisions. Teams inside Dell have paved a content marketing machine of workflow and systems to stay nimble with agile marketing methods, but also the ability to create, amplify and distribute in sprint-format with uniformity. Most of the time—no one’s perfect.
Jamie is a huge fan of dogs not cats (sorry, allergies), Tempranillo and for following the basic tenants of user experience and marketing vs. chasing the latest shiny objects. He is frequently asked (and rarely gets the time) to speak at engagements about B2B and B2C alike on the challenges and solutions for companies big and small on content marketing, SEO, PPC, leadership, hiring, digital strategy, martech and employing agile marketing methodologies.
Danielle Thralow is the founder of numerous Internet retail stores, including Binoculars.com, Telescopes.com and Peepers.com. Each store became the global leader in its category. In 2013, she sold “internet.org” to Mark Zuckerberg.
She is one of the few people in the world to have created and led companies to Inc. 500® status more than once. Her companies have earned the award three times. Her companies have been included twice on the Entrepreneur Magazine Hot 100® list.
A pioneer in online commerce, her company was awarded a Minnesota Tekne® in technology leadership for making lasting contributions to enhancing Minnesota's quality of life and economic competitiveness.
Ms. Thralow currently performs as a professional stand-up comedian. She enjoys spending time with her two young children, running and chess.
Raised on a farm in Central Minnesota, Jon Thralow learned the value of hard work and honesty early. After finishing his degree in engineering in 1996, he joined his sister and together they built one of the fastest-growing tech startups in the world.
Jon was responsible for building and marketing the family of websites that propelled Thralow Inc. to the top of the technological revolution. His track record of website stability was the buzz of the open source community and in 2004 he was on stage with companies like 3M receiving the Minnesota Tekne for advancements in technology.
Jon's pioneering use of statistics-based marketing poised Thralow Inc. for a successful exit in 2006. Jon continues to work closely with his Sister investing and mentoring startups under the company Tycoons Venture Capital at Tycoons.com.
Helping small businesses succeed online since 1994, I have led teams responsible for thousands of websites, hundreds of thousands of pages in online directories, and millions of visits from search. Today, with nearly 100 professionals at Search Influence, we're putting results first and helping customers successfully market online.
With systems, software and a kick-ass team we're building scalable solutions for local businesses and the marketing teams who support them.
Specialties: Marketing, Business Development, Product Development, Management, Technical Management, SEO, PPC, Social Media, Content Marketing.
Sara Pfitzinger is the Director of Display Advertising at 3Q Digital. Sara handles the strategic direction of the display team at 3Q and the delivery of results-driven campaigns. She joined 3Q Digital 2 years ago and has worked with brands like SurveyMonkey, Eventbrite, and CuriosityStream. Prior to 3Q, Sara worked at both Netflix and Esurance on their display marketing teams.
There is a nearly zen relationship between a person or company’s actual BEHAVIOR in the world and the ensuing “reputation” which must be monitored, managed, triaged, contained, grown and/or amplified to advantage.
In other words, even if your company is being trolled by idiots and lauded by loyalists, there’s a more DIRECT relationship between how your company IS in the world and what the Internet SAYS IT IS.
This session will support attendees to:
- Self audit by listening to brand, competitor and category keywords on the right spectrum of channels
- Take a closer look inward to parse what the Internet SAYS you are vs. who you really are. B.S.U.R.S.I.M.I.M (Be as you are, as I am I am)
- Appreciate opportunities by way of examples where other companies and individuals benefitted from positive chatter and look for opportunities yourself
- Experience reputation nightmares through the eyes of many failed companies and learn to not repeat their follies
- Handle trolls who don’t care how good your company is and simply want to say bad things about you (and the wisdom to know the difference)
- Discern if a channel-chatter-challenge is above the listener’s pay grade and when to involve stakeholders and legal
- Get A guided tour of our panelists’ favorite listening tools
- BONUS! Repurpose reputation data for psychographic targeting
Join our panel of hardened Internet war heroes and hold onto your lovin’ hats. When this session is over, you may have a new take on reputation and how your company behaves.
The Content Brand Pyramid
In a world where SEO, Social and PR are diverging, how does the Marketeer of today combine the power of these traffic channels to build a strong brand? Dennis has developed a framework around these disciplines which will help you put the power of Social, PR and SEO to work where their combined strength can build larger brand awareness and drive free traffic to grow your business. He called this framework the Content Brand Pyramid.
Does anyone really understand what public relations is? How about influencers? How does PR, content, social and SEO work together to boost brand trust and visibility? Combined, this can all be overwhelming.
While PR and influencer outreach is far more sophisticated than it used to be, smart marketers simplify the complex, merging PR & digital realms to impact the success of a brand.
This session will teach attendees to:
- Understand what PR is in their own universe and how to grow dominance at the intersection of PR, SEO, content and social media
- Flex skillful digital PR distribution muscle to gain greater notice across most vertical media roles and influencer targets
- BAMF psychographic PR targeting to media roles and a universe of influencers in paid PR content amplification
- Map old world PR media research to modern targeting and distribution to make you salivate
- Structure support for today’s PR with digital marketing teams and to best support one another
- Create campaigns that incorporate social, video and written content to score wins across the digital marketing spectrum
Panelists will share latest tactics practically any PR pro or marketing warrior can easily roll out. This is a must see session in any conference, anywhere in the world.
Winning all Visual Social Channels with paid and organic tactics. A deeper dive into generating leads, building community, expanding your brand and making sales with YouTube, Pinterest, Snapchat, Periscope, Vine, Meerkat, Blab and Instagram.
Wondering how to build a top profile? Want to know what insiders know? This session shares wholesome, totally white hat LinkedIn techniques that leverage human nature to create permanent free distribution to highly focused networks of valuable business professionals.
Keyword research is boring. Basic. Beginner level. Nah... Keyword research is the foundation upon which amazing PPC campaigns are built. It is an on-going process that allows advertisers to evolve, learn and grow with performance trends and changes in the marketplace.
What about Voice Search? Natural language changes everything. How can you conduct keyword research for local and mobile in a voice activated world? Discover how to prepare for the future of keywords in a voice search world — tailored with your local business in mind.
Discover how to install an ongoing keyword research strategy that takes advantage of a plethora of tools, channels and PPC targeting features that will perpetuate learning and performance growth for the life of your campaigns.
Advanced Facebook PPC skills have evolved from nice-to-know to essential for Social Marketers. With virtually ZERO organic reach in the most prolific channel, KPIs for community managers, brand strategists, and ghost-busting Facebook bada$$'s alike will become deeper and more rooted in a verifiable pathway-to-conversion and ultimately revenue.
Blast away outdated practices by learning and implementing the following cutting-edge strategies:
- Implement razor-sharp, internet-wide psychographic targeting
- Execute carefully curated Custom Audiences to deliver segmented creative and drive home targeted messaging
- Define and deliver a remarketing strategy that utilizes channel technology to pioneer predictable outcomes
- Build and dominate each Facebook ad type to achieve objective specific KPIs
- Develop powerhouse reporting to boil performance down to key metrics that give your KPIs the storytelling life you need to take to stakeholders
Join us for a sweaty mix of social psychographic targeting culminating at the Holy Grail: Google.
Aimclear’s Account Manager Chris Davis and Senior Creative Strategist, Merry Morud will explore, extrapolate, and expose POWERFUL psychographic targeting for sales, leads, PR, links, SEO, and so much more. Those attending this session will:
- Learn tactics to target for PR & media awareness
- Pinpoint the most profitable pockets of LinkedIn Targeting
- See mind-blowing precise Twitter Targeting
- Understand how to leverage BIG DATA for buyer personas
- Generate OWNED targeted lists from social to pre-qualify Search
- Boost knowledge on valuable bid modifiers
Content, even for B2B marketers, has gone from passing fad to a standard military issue. Join this session presented by Mark Traphagen of Stone Temple Consulting, and Lea Scudamore of Aimclear as they walk you through a holistic approach incorporating SEO, Social, and PR to bring the RIGHT prospects to content that nurtures leads and steers them through the conversion funnel.
This is a must-attend session to help move your content marketing from guesswork and "hope so's", to achievable (actual!) success. Attendees to this session will learn to:
- Define specific content objectives
- Identify the RIGHT target markets
- Develop proper content to meet REAL business objectives
- Identify native advertising opportunities & analyze results
- Cover & amplify presence at B2B industry events like journalist pros
- Develop thought-leaders within your own company for greater recognition
- Craft B2B creative packaging for the many flavors of social channels
- Amplify content to susceptible buyers, influencers, & the MEDIA at large
- Build psychographic retargeting lists based on user activity, & recency
Google made a big splash with its announcement of the RankBrain algorithm, and that this was a machine learning based system. But, this is not the first application of machine learning by Google, nor will it be the last. Learn how machine learning is changing the face of search, and how it will impact your SEO efforts.
Images are THE crucial element of online advertising, social sharing, and organic success. Often marketers (even BIG brands) can fall short of hitting the mark when it comes to images and design as they are tied to archaic brand standards that don’t make sense in today’s HD visual, selfie-sharing, filter-adding, food-posting, kitten-infested digital world. This session features marketer and creative strategist, Merry Morud, teaching you to DIY images on a dime and how to find the BEST images your money can buy. Aimclear’s designer Alexis LeBlanc will explain brand design trends, how to minimize costs and work effectively with freelance designers, static images vs animation, stock vs original, and dated design sins that are damaging your brand.
Those attending this session at Zenith will:
- Get resources for stock photos from free to expensive
- Learn to find the prize stock photos
- See how to transform stock to Art for DIY Non-designers with minimal skills
- Ascertain pros/cons of stock vs original photography & in-house vs freelance designers
- Understand keys to effective communication with designers
- Be inspired by emerging design trends
- Know what makes a website/Newsletter/graphic/logo look dated
SEM, SEO, display, retargeting, paid social, organic social, PR, Email, SMS... What is integrated marketing, anyway? Get practical tips and tricks for building integrated marketing plans that deliver real results.
Tools are great. There are some super cool, powerfully insightful platforms that give you data, charts graphs and spreadsheets. They rock. But they can also cost a lot of money. Fortunately, YOU are the ultimate SEO Tool.
It’s possible to perform your own site audit using the wealth of information you can access for free. During this session we will demonstrate how you can gather key search-related data, analyze patterns, inspect page elements, and review back links to assess how well your site is performing and identify opportunities for optimization.
Web analytics have come a long way over the last 20 years, making incredible advances. With marketing costs skyrocketing, the need for businesses to carefully monitor results is more crucial than ever. Join our brother and sister team of regional Internet pioneers for a careful look at:
- What metrics and reports are essential for marketers to follow, from mild to wild
- Tagging and attributable conversion to understand pathways-to-purchase optimization
- Operating in an age where Google withholds SEO keyword and other imperative data
- How to think about social media from an analytics perspective
- Working with paid and organic data to the benefit of both
- How apps fit in and implications of the so-called dark web
- Hacks and tricks to mashup Google Analytics and third-party tools like call tracking
This session will be super hands-on, tactical, and geared to empower newbs, while at the same time offering advanced players with cool takeaway tips.
Whatever happened to marketing? We've gotten so siloed, so enamored with the tool de jour that we've forgotten where we put the toolbox. SEO doesn't matter. PPC doesn't matter. Retargeting doesn't matter. What matters is bringing buyers and sellers together — preferably when we're getting paid by the seller. It's marketing, silly... and SEO is just one small part of it.
Advertisers are tasked with Herculean goals to generate leads and, ultimately, customers. In an age where marketing silos and linear attribution are dead, how do you effectively connect with customers across channels who are connected everywhere... AND how do you attribute which channel directly led to a sale without painting yourself into a corner with sales funnel attribution?
Session attendees will walk away with tactics for achieving multi-channel integration that provides better user experiences that resonate and convert. They’ll also learn how sales funnel attribution provides clarity and can detail which channels — and how much budget — contributed to a sale at every stage. This data is powerful and provides tremendous creative license to test new channels, targeting and ad/landing page assets to increase sales throughout the buyer journey.
Real content marketing represents a powerful opportunity to outperform competitors and grow your business. But what is the right approach? How can you get to ROI the fastest? How do smart marketers manage the process?
In this session you will learn how to:
- Make search a key element in an effective strategy
- Create content that actually works and people will appreciate
- Build a simple hub & spoke model for success
- Make sure your content matches intent
- Act as if... and be a publisher
- Push organic, but always know amplification is critical
- Track, measure and repeat
- Test, fail and get agile
Programmatic advertising is the Swiss Army Knife every marketer should carry on his or her belt. Learn about what programmatic is, its origins, what it means for marketers today and how it can be used in your campaigns.
Led by 3Q Digital Director of Display Advertising Sara Pfitzinger and Aimclear Account Manager Chris Davis, this session will dive into how programmatic practices give advertisers the ability to target users over multiple channels and devices by combining first- and third-party data. Attendees will also walk away with tangible tactics to drive users and conversions to their business and an understanding of how to get ahead of the competition by moving forward on the forefront of marketing's newest evolution.